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Author - Melissa Fach

How to Make Topical News Into an Evergreen Post

News, we are all flooded with multiple forms of it. In my industry, there is constant news about changes in search engines, social media, tools, and more. Because blogging is […]

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Let’s Differentiate, Are You a Good Writer or a Guest Blogger?

Yesterday Matt Cutts created a circus of madness by declaring that “guest blogging is done”. What Matt was discussing was people creating content for the purpose of creating links in […]

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Are You Branding Yourself? If Not, You Should Be

As marketers we are always doing work for others and sometimes a person with lots of skill and brilliance is lumped together with a business or brand. When this brilliant […]

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The Wrong Way to Create List Articles

I personally love really great articles that have helpful lists, but too many people create list articles that irritate readers and I am going to review how they do that. […]

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Tips for Better Content and Marketing in 2014

When creating any form of content there are a few basic things you must do and I will quickly review those, but in 2014 you are going to have to […]

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Pay Attention this Holiday Season and Use the Info for 2014 Marketing

This holiday season many more people are actively exploring the net to buy and to research to make buying decisions. Many websites, especially large brands, are making a lot more […]

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Content Marketing, Are You Remembered with Fondness?

We are all out there trying to create content that is memorable, helpful and targeted at the right audience, but how are we being remembered? Are we remembered as boring? […]

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Marketing Businesses That Make Themselves Look Like Fools

Many marketing companies or agencies are concerned with “keeping up with the Joneses.” Companies think they need to have a big brand name on their list of clients to look […]

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Facebook Wants to Be Serious; I Don’t

Yesterday Amanda Dodge explained the latest changes Facebook is making. She also gave her opinion and now I would like to give mine.  At the end I am also going […]

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5 Ways Your Company Fails at Blogging

Creating quality content for your blog shouldn’t be impossible, especially with all the great advice out there on what to blog about. However, everyday I see company blogs failing miserably […]

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