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Author - Melissa Furreura

Create Email Content Your Customers Will Want to Click Through

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When creating an email marketing campaign, the primary goal is to get your customers and prospects to read your email message and engage with your website. The most efficient way […]

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Leaving Your Mark: The Importance of Promoting Your Brand Through Content

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For businesses, branding is an important part of establishing their identities and setting themselves apart from their competition. While most companies implement branding in the marketing of their products, they […]

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Hold the Stuffing: How to Properly Implement Keywords Into Your Content


In a sea of content, standing out among the pack is most marketing writers’ ultimate goal. While you can achieve this by creating engaging, interesting, and shareable content that is […]

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Avoid the Fluff: How to Trim Your Content and Deliver Your Message

What Is Content Fluff? Content fluff is filler words and language that do not provide the reader with any valuable information and may simply be used to fill a page. […]

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Attract, Engage, Convert, and Delight: How to Create Content for Each Stage of the Buyer’s Journey


The Three Stages of the Buyer’s Journey Depending on the product or service that a buyer is considering, there may be many steps on their journey from initial consideration to […]

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How to Improve Your Business Blog

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With the online environment becoming the best place to market and advertise to current and potential customers, developing a business blog is more important than ever. The primary purpose of […]

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Blog Posts That Entice: The Anatomy of Great Blog Content

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Writing and maintaining a blog is a great way to attract customers that you can eventually convert to leads, then to buyers, and then hopefully to repeat customers. With many […]

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The Importance of Active Voice in Content

When writing marketing content, you may hear terms used such as active and passive voice. While you might have heard how vital active voice is for marketing content, you may […]

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Speak the Lingo: Defining Inbound Marketing Acronyms

In the world of inbound marketing, acronyms are used to not only abbreviate lengthy terms, but also to create a mnemonic system to help marketers and customers remember important aspects […]

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7 Reasons Your Company Needs a Content Plan

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What is a Content Plan? Content marketing involves the creating and sharing of content that is meant to entice, engage, and entertain your prospective and current client base. These pieces […]

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