Michael Walton

With the improvements in digital technologies has come the ability to give visual representation to complex ideas. One of the most effective visual representations in the marketing sphere is the infographic. These simple but powerful images can deliver important information to your target audience while reinforcing brand...

23 May 2018

The rise of social media has changed the way we market our content. It provides the opportunity to connect with audiences in ways that traditional marketing techniques can’t. Twitter is one of the social media channels at the head of the pack. With over 313 million active...

27 Mar 2018

You and your business are creative. You know your audience, and you know what you need to do to deliver content into their hands. Even so, it can sometimes be difficult to consistently produce high-quality content that also connects with the audience, especially when so many other...

8 Mar 2018

Many of us grew up wanting to write novels or make movies. Our meetings with friends and family usually involve reliving memories and telling stories. We love telling stories. Through them, we make order out of the general nonsense that we call life. Not only that —...

5 Mar 2018

Content marketing is all about testing and figuring out what works for your audience. This can mean that some of your earlier content is not effective or is made obsolete compared to what you have now, based on lessons learned as you went along. Fortunately, there’s no...

28 Feb 2018

We see it all the time. The guy down the street continually urges you to contribute to his Kickstarter campaign for a board game featuring kittens and aliens. Your other friend wants you to buy her makeup, or maybe his homeopathic oils. Sometimes we get annoyed when...

12 Feb 2018

Keeping tabs on your audience is one of the great challenges of content marketing. What are their needs? What are they looking for when they come to your website or your store? It’s easy enough to identify a target demographic with which your product or service can...

26 Jan 2018

You can find anything on the internet these days. From puppy videos to “High School Musical” fan-fiction, the web provides a place for everyone. One of the most popular types of content to stake its claim on a corner of the internet is how-to content. Your audience...

21 Dec 2017

We’re never done learning, are we? No, thousands of dollars spent at a university weren’t enough, nor were decades in the industry. Having a temperament that allows us to absorb new information without pushing back with “well that’s not how we’ve done it before” is essential in...

15 Dec 2017

Artificial intelligence is no longer relegated to science fiction movies and the fears of conspiracy theorists. AI development has made its way into a wide variety of industries, from the automotive empire to home care. Though we’re bound to see expansive growth in AI tech in the...

21 Nov 2017

Remember the last time you finally made it to the end of a stressful project only to discover that you’d done it wrong and needed to start over? Hopefully, such a tragedy is distant enough in the past that it’s hard to remember, but it’s not uncommon...

6 Nov 2017

Communication between you and your writers is crucial to creating the best content and ensuring that this content fulfills its purpose in your strategy. Since you don’t have the time to watch over your writers’ shoulders and critique everything from word choice to sentence structure, you need...

11 Oct 2017