Michaela Mitchell

Content shock, an idea set forth by Mark Schaefer, executive director of Schaefer Marketing Solutions, is the idea that the amount of content being created surpasses the human capacity to consume it all. In short, there is too much content for everyone to absorb. Anyone connected to...

23 Feb 2018

As a business owner, you know you have to get your brand in front of as many potential customers and clients as you can and that the best way to do that is through online content marketing. From Facebook to your company blog, you’re constantly publishing and...

22 Dec 2017

  It’s hard to imagine that giving away information and knowledge can lead to more business, but that’s the entire point of content marketing. You share what you know with potential customers or an avid readership, and they figure out that you know what you’re talking about....

3 Nov 2017

  Hiring a freelance writer isn’t exactly like hiring a new employee. It’s more like going on a first date. Instead of checking out their online profile, you’ll likely read their past writing online. Instead of meeting for dinner or coffee, you’ll chat on Skype. You ask...

16 Aug 2017