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Author - Michaela Mitchell

5 Ways to Deal With Content Shock

Woman in Shock

Content shock, an idea set forth by Mark Schaefer, executive director of Schaefer Marketing Solutions, is the idea that the amount of content being created surpasses the human capacity to […]

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How to Avoid Content Marketing Fatigue

As a business owner, you know you have to get your brand in front of as many potential customers and clients as you can and that the best way to […]

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8 Steps to Build a Podcast for Your Business


Blog posts, videos, infographics, and now podcasts: Is there any form of content that can’t be used for business? A business podcast that your brand or company creates and produces […]

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How to Add eBooks to Your Content Marketing Strategy


It’s hard to imagine that giving away information and knowledge can lead to more business, but that’s the entire point of content marketing. You share what you know with potential […]

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10 Questions to Ask a Writer Before You Hire Them

Hiring a freelance writer isn’t exactly like hiring a new employee. It’s more like going on a first date. Instead of checking out their online profile, you’ll likely read their […]

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Why Your Content Creator Doesn’t Have to Be a Subject Area Expert

Easy-to-read and interesting content is important to have but not always easy to find. Say you need someone to write a white paper on dosimetry in nuclear medicine or the […]

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How to Be More Inclusive In Your Content Marketing

Inclusivity isn’t just a buzzword to throw around during staff meetings. It’s not just the right thing to do in a world that grows more diverse every day. When you make […]

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Why Your Freelance Writer Needs a Brand Guide

brand guide scroll with the do's and don'ts

Authenticity and voice are crucial to the success of your business’s content marketing goals. You’ll hire web designers, graphic artists, and others to help you create the look and feel […]

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Creative Spotlight: 6 Ways to Market Yourself as a Freelance Writer

Writers, by our very nature, tend to be slightly introverted. We work alone for hours at a time, often in near silence. The solitude we create for ourselves gives us […]

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Creative Spotlight: Why Freelancers Need More Than One Type of Gig

If you’re new to the life of a freelancer, you may not know what those of us who’ve been doing it for a while know. The freelance life can be […]

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