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Author - Michael Purdy

8 Examples of Social Content That Worked

When it comes to the greatest hits of social content, most of us know them already. Whether or not you’re involved in social media you have probably upvoted a few […]

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How to Pull Excellent Ideas from Clients

When you ask a client to help you brainstorm he or she might interpret it as helping you do your job. For that reason it’s important to build the client’s […]

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Improve Your Content’s ROI in 9 Steps

Getting a worthwhile return on investments is a matter of livelihood for content marketers and creators. If your team is struggling to provide results for clients, then it’s time to […]

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Why Concise Content Is Best

Readers despise wasting time. Content must be valuable and offer something real. This ‘real’ thing can be a take-away widget, resource links, or information. In addition to offering something valuable, […]

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Does Your Content Feel Flat?

Flat content is a drag to read. People should click away—and you as the writer or content manager know it, too. Why would you deliver that kind of writing to […]

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Formatting Cheat-Sheet for Exhausted Editors: From MLA to Chicago and Back

It’s late at night and you’ve already pulled four 12-hour shifts this week. Yet, six more articles are waiting in your inbox and all of them are due tomorrow morning. Unless you […]

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How to Create Titles You Can’t Wait to Write

As a writer there are times when title assignments can seem daunting or even worse—boring.  When a writer is bored by the title and description, the end result will be […]

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Frank Formatting: How to Determine Audience Perception

When a writer is given clear instructions he or she can craft something intended to help the client by subconsciously forming the opinions of the readers. For those writers who […]

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Write Article Descriptions That Inspire Creative Content

A team of creative writers who are constantly inundated with creative tasks will never be inspired by boring, flat article orders. Content managers must appeal to their audience, to wit […]

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How Pros Incorporate Ideation into Breakfast, Lunch and Dinner

For those who develop ideas on a regular basis, there’s no better way to succeed than to plan ahead. By incorporating ideation into everyday tasks you’ll find that your ‘work’ […]

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