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Author - Michael Purdy

Develop Truly Evergreen Content for Faithful Clients

Evergreen content is everything. It’s the article your fifth grader reads before writing a report and it’s the hysterical bit you click on Facebook and end up sharing with family. […]

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How to Leverage Social Sites Like a Content King – Part 2

Content professionals must be savvy about the social sites they use on a daily basis in order to better understand the markets their clients want to reach. These sites offer […]

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How to Leverage Social Sites Like a Content King – Part 1

While there are countless social sites content writers and managers must know about and use infrequently, there are the so-called seven sisters that must be mastered. These ivy league-like social […]

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Train Writers to Master Each Client’s Style and Voice in Six Steps

Acquiring new talent is as thrilling as it is daunting for the content managers who must train them. New talent means new abilities and aptitudes, which a clever content guru […]

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Content: Knowing When to Create An Article vs. An Infographic

When a piece of content is already created and promoted, it’s too late to wonder if it would have been better received in a different format. While infographics are visually […]

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12 Nifty Resources to Make Content Managers More Effective

Every content manager can benefit from new efficiency techniques, because there’s never enough time in the day for someone managing creative teams. However, finding fresh resources can be a daunting, […]

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How to Get Inspired by Clients’ Companies

Today let’s focus on how to get inspired by any client, no matter what they do, even if you have ethical or moral objections to them. While those situations aren’t […]

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Signs of a Project-Apocalypse: When to Re-Write the Strategy

Knowing when to pronounce an idea or strategy ‘dead’ is much harder than Zarathustra made it seem. Many times there’s a fuzzy line between what’s working and what’s leaving the […]

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A Guide for Content Managers With New Clients

Content managers with new clients have a difficult task ahead of them: they must simultaneously produce excellent first articles while also getting to know the client well enough to craft […]

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Quality Over Quantity: How to Wrangle Freelance Writers’ Natural Abilities

Freelance writers are as unique and special as snowflakes. That is, unless you don’t take the time to develop and nurture their individual skill sets, and then they’re about as […]

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