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Search engine optimization goes beyond choosing your keywords and scattering them throughout the content. Solid SEO is about smart placement of your most important words and phrases so search engines […]
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Content marketing and SEO are often approached as two separate departments or skills. If you segregate these two entities, you’ll find that your content performance tends to fall just short […]
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In 2016, Instagram launched its now super-popular Stories feature. These videos and images are only available for 24 hours and feature multiple photos and recordings that can also connect to […]
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As online and digital marketing strategies become the most popular ways to reach a broad audience, it’s becoming increasingly necessary to tailor content to a specific audience or group. Throughout […]
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Building a website is a lot of work. Besides buying the domain name and getting the initial layout complete, making sure that your website will drive customer interest is a […]
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Driven by the rise of digital media as the main form of content consumption, content marketing has quickly become one of the most commonly used, and most effective, forms of […]
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Language is the building blocks of any effective copy or marketing strategy. While there is rightfully a large focus on content when planning out strategies, language can make or break […]
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YouTube has been the largest online video platform for a long time. Beginning in 2005, this massive platform has been hosting videos on every topic under the sun. As the […]
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Learning to effectively manage projects is an incredibly important skill, especially when working toward a whole new marketing strategy or even updating the existing plan. Whether you have a small […]
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Starting a project can be intimidating; keeping it on track is even more difficult. Whether it’s a creative project or extensive campaign, project management is crucial to the success of […]
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