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Reputation has always mattered in business. Whether relayed via word of mouth, printed reviews, or online, a business’ success has always been at least partially reliant on their reputation and […]
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Instagram has grown to become one of the most popular media sites to date. Almost entirely image-based, this site has grown to include a sizable population of “influencers.” These users […]
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Minimalism can be seen in nearly every corner of the market. Sleek, subtle, and carefully crafted, minimalist branding has gained traction as one of the most popular design schemas today. […]
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Search engine optimization goes beyond choosing your keywords and scattering them throughout the content. Solid SEO is about smart placement of your most important words and phrases so search engines […]
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Content marketing and SEO are often approached as two separate departments or skills. If you segregate these two entities, you’ll find that your content performance tends to fall just short […]
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In 2016, Instagram launched its now super-popular Stories feature. These videos and images are only available for 24 hours and feature multiple photos and recordings that can also connect to […]
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As online and digital marketing strategies become the most popular ways to reach a broad audience, it’s becoming increasingly necessary to tailor content to a specific audience or group. Throughout […]
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Building a website is a lot of work. Besides buying the domain name and getting the initial layout complete, making sure that your website will drive customer interest is a […]
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Driven by the rise of digital media as the main form of content consumption, content marketing has quickly become one of the most commonly used, and most effective, forms of […]
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Language is the building blocks of any effective copy or marketing strategy. While there is rightfully a large focus on content when planning out strategies, language can make or break […]
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