Megan Tilley, Author at Copypress

6 Things Forgotten in SEO Optimization

March 26, 2018

Search engine optimization goes beyond choosing your keywords and scattering them throughout the content. Solid SEO is about smart placement of your most important words and phrases so search engines […]

Content Marketing Completes the SEO Puzzle

March 22, 2018

Content marketing and SEO are often approached as two separate departments or skills. If you segregate these two entities, you’ll find that your content performance tends to fall just short […]

How to Use Instagram Stories to Promote Your Brand

March 20, 2018

In 2016, Instagram launched its now super-popular Stories feature. These videos and images are only available for 24 hours and feature multiple photos and recordings that can also connect to […]

Personalization from a Distance: Crafting an Online Service Approach

March 14, 2018

As online and digital marketing strategies become the most popular ways to reach a broad audience, it’s becoming increasingly necessary to tailor content to a specific audience or group. Throughout […]

Stick the Landing: How to Craft a Compelling Landing Page

March 1, 2018

Building a website is a lot of work. Besides buying the domain name and getting the initial layout complete, making sure that your website will drive customer interest is a […]

Examples of Content Marketing Done Right

February 19, 2018

Driven by the rise of digital media as the main form of content consumption, content marketing has quickly become one of the most commonly used, and most effective, forms of […]

Linguistic Labyrinths: Why Simple Language Sells

February 1, 2018

Language is the building blocks of any effective copy or marketing strategy. While there is rightfully a large focus on content when planning out strategies, language can make or break […]

Content vs Marketing: What YouTube’s New Paid Contributor Guidelines Mean

January 31, 2018

YouTube has been the largest online video platform for a long time. Beginning in 2005, this massive platform has been hosting videos on every topic under the sun. As the […]

5 Things To Consider When Delegating for Major Projects

January 10, 2018

Learning to effectively manage projects is an incredibly important skill, especially when working toward a whole new marketing strategy or even updating the existing plan. Whether you have a small […]

Get Organized: How To Use Gantt Charts to Plan Your Next Campaign

December 13, 2017

Starting a project can be intimidating; keeping it on track is even more difficult. Whether it’s a creative project or extensive campaign, project management is crucial to the success of […]