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Author - Megan Tilley

Linguistic Labyrinths: Why Simple Language Sells


Language is the building blocks of any effective copy or marketing strategy. While there is rightfully a large focus on content when planning out strategies, language can make or break […]

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Content vs Marketing: What YouTube’s New Paid Contributor Guidelines Mean

YouTube has been the largest online video platform for a long time. Beginning in 2005, this massive platform has been hosting videos on every topic under the sun. As the […]

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5 Things To Consider When Delegating for Major Projects

Baton Trade off

Learning to effectively manage projects is an incredibly important skill, especially when working toward a whole new marketing strategy or even updating the existing plan. Whether you have a small […]

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Get Organized: How To Use Gantt Charts to Plan Your Next Campaign

Starting a project can be intimidating; keeping it on track is even more difficult. Whether it’s a creative project or extensive campaign, project management is crucial to the success of […]

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Hits versus Shares: Why Only Using A Business Website May Not Be Enough

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Online presence. This term has become one of the cornerstones of modern marketing. While there’s certainly still value to print and other forms of advertisement, the internet has quickly become […]

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DIY or Hire?: When To Ask For Help and When To Get Creative

DIY metal letters

With the move from paper and physical marketing to the domination of web-based campaigns, businesses are able, now more than ever, to take control over their own marketing strategies. Websites […]

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Visual Storytelling: The Next Big Movement in Website Design?

Storytelling is one of the most pervasive traditions in every corner of the globe. We all grew up hearings stories, telling stories, and creating stories. While we most commonly associate […]

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The Gift Economy and Social Media Marketing

The term “gift economy” is one that has been floating around for quite a while, and although it used to primarily be used to describe a kind of new-age alternative to […]

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The Lesson of the Bee: Why Create Spreadable versus Sticky Content

As the internet has grown more pervasive in our day to day lives, the way that users interact with the net has also changed. Companies have had to learn to […]

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Understanding Jenkins: How Convergence Culture Can Make A Difference

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In 2006, Henry Jenkins published his groundbreaking work “Convergence Culture: Where Old and New Media Collide.” This book challenged the way that consumers and corporate media viewed their relationship with each […]

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