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Author - Michael Walton

Why Video Is A Must-Have in Your Content Strategy

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We’re deep into 2018, and the predictions made several years ago about video content’s potential have come true and then some. A greater portion of online traffic is coming from […]

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4 Ways to Turn Content Into an Experience

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The best books and movies make you forget that you’re reading or sitting in a dark theater. They draw you into an experience where you become part of the scene […]

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Why Is Your Content Not Performing Well?

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It’s the greatest vexation a content marketer can face: No matter how much content they release and how many things they try, nothing is earning worthwhile returns. If you’re not […]

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How to Make Content Pop with Pop Culture

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Pop culture reaches almost everyone in some way. You may never have played Pokemon Go and you may not care who died in the latest Marvel movie, but your audience […]

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Content for Every Stage of the Buyer’s Journey

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Is your content divided into types that appeal to various customers and their degrees of familiarity with you? Most customers go through a series of three steps leading up to […]

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4 Instagram Marketing Tips for a Successful Campaign

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Social media has exploded into a marketing superpower. Brands now use Facebook, Instagram, Twitter, and more to deliver quality content to their audiences, build connections, and further establish a powerhouse […]

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How to Create A Content Strategy in 5 Steps

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How often do you Google something on your smartphone? Maybe your know-it-all co-worker just challenged something you absolutely know is true, or maybe you have a pressing question that you […]

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The Power of Narrative: How to Use Stories in Your Content Marketing

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Content marketing is about making connections. Sometimes we get so wrapped up in improving profits and stimulating growth in our business that we forget what leads to both of those […]

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Top 50 Free Infographic Vectors

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With the improvements in digital technologies has come the ability to give visual representation to complex ideas. One of the most effective visual representations in the marketing sphere is the […]

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Optimizing Images in Content for Google Image Search

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Images can bring life to an otherwise visually drab piece of content. More often than many marketers realize, images can also draw users to their website. In fact, research reveals […]

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