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Author - Michael Walton

Top 50 Free Infographic Vectors

Food and Transportation

With the improvements in digital technologies has come the ability to give visual representation to complex ideas. One of the most effective visual representations in the marketing sphere is the […]

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Optimizing Images in Content for Google Image Search

Writing on a Tablet

Images can bring life to an otherwise visually drab piece of content. More often than many marketers realize, images can also draw users to their website. In fact, research reveals […]

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Looking at the Current Online Marketing Ecosystem

Graphs

The content marketing sphere is projected to become a $300 billion industry by 2019. Where traditional marketing efforts used to reign, online content marketing has begun its domination of the […]

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Satisfy but Don’t Stuff: How Much Content Is Enough?

Thanksgiving Dinner

Have you ever eaten so much when you went out that you didn’t feel like eating at a restaurant for months? Or have you ever unfollowed someone on social media […]

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How to Build a Productive Dialogue with Your Audience

Dialogue Boxes

Have you ever had a friend or colleague who you felt was always talking at you, rather than with you? Did it seem like they were just there to be […]

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4 Tips for Tackling Conferences

People Sitting at Conference

Content marketing conferences bring together everyone from the best in the business to the new kids on the block. They bring together groundbreaking ideas and industry-defining talent. Hopefully, you’ve already […]

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The Power of Twitter in Content Marketing

Twitter Logo and Phone

The rise of social media has changed the way we market our content. It provides the opportunity to connect with audiences in ways that traditional marketing techniques can’t. Twitter is […]

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3 Strategies for Using Content to Tell Stories

Computer

Many of us grew up wanting to write novels or make movies. Our meetings with friends and family usually involve reliving memories and telling stories. We love telling stories. Through […]

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Why Outsource Your Content Marketing?

People at Company

You and your business are creative. You know your audience, and you know what you need to do to deliver content into their hands. Even so, it can sometimes be […]

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3 Strategies for Using Content to Tell Stories

Type Writer

Many of us grew up wanting to write novels or make movies. Our meetings with friends and family usually involve reliving memories and telling stories. We love telling stories. Through […]

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