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Author - Pratik Dholakiya

Content Marketing Isn’t About Content

You’re probably only reading this because the title short-circuited your brain a bit, and you’re likely planning to hang around just long enough to find out if I’m insane. So […]

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The Team Dynamics of Content Marketing

Most blog posts and discussions about content marketing focus on what the content should look like, what separates it from the rest of the web, how to build relationships with […]

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How to Make Long Content Readable and Shareable

Convinced there’s no point in writing long blog posts? A scientific study of New York Times articles suggests viral articles are actually more likely to be long. Comprehensive blog posts […]

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