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Author - Ronan Mahony

7 Content Marketing KPIs to Track


A key performance indicator (KPI) is any measurable value that helps you determine whether you are on course to achieve your objectives. Like any other business strategy, a content marketing […]

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The Pros and Cons of User-Generated Content

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User-generated content is any form of content, such as videos, images, or comments, created by users on an online system or service and made available publicly on that system. YouTube […]

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How to Repurpose Content Effectively

Repurposing content, as the name suggests, means using your existing content for a purpose other than the one for which it was originally intended. When you repurpose your content, you […]

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The Importance of Content Communities

A content community is, in essence, a network of people who discuss a particular industry and key issues or developments in that industry. Any business or brand that consistently curates […]

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5 Keyword Research Tips That Are Simple and Effective

It is no major secret to content marketers, which means most online businesses nowadays, that the right combination of keywords provides a huge competitive advantage. The problem is that many […]

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Creative Spotlight: 5 Content Strategies To Keep Your Audience Engaged

If you are the author of a blog or you’re running your own online business, audience engagement is a vital component of effective content marketing. Keeping your audience engaged is […]

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Creative Spotlight: 6 Tips For Writing A Killer Blog Post That Converts

Many bloggers falsely believe that a good idea alone makes for an effective blog post. Unfortunately, that’s not the case. If blogging was as easy as writing about interesting topics, a […]

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