Author Image - Sandra Beats

Sandra Beats

CopyPress writer


Use buyer personas for targeted content
Content How to Use Your Buyer Persona to Create Targeted Content

While the internet provides a medium for even small businesses to connect with a large audience, it also has created a very crowded space. For companies to remain relevant in today’s busy marketplace, they must find a unique way of engaging with their target customers. Using a...

24 Oct 2018

Make a good first impression with your website content.
Content Is Your Website Content Making a Good First Impression?

“Is your website making a good first impression?” When was the last time your team assessed the answer to this question? If it’s been a while, you may be at risk of losing customers. Your website is one of the most effective tools for engaging with your...

19 Oct 2018

Game Plan on Clipboard
Content Do You Need a Content Strategist?

In January 1996, Microsoft co-founder Bill Gates coined the phrase “Content is King.” Fast forward two decades and this key phrase still holds true. While a great web design may have the power to draw traffic to your site, it is content that entices the consumer to...

5 Jul 2018

Content Marketing
Content How to Build Brand Awareness through Content Marketing

Content marketing has grown exponentially in recent years. In fact, statistics show that 89 percent of companies are now using content marketing as a strategy for business growth — and for good reason. Ninety-six percent of B2B consumers want more thought leadership content. With millions of pieces...

19 Apr 2018

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