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Author - Sandra Beats

How to Use Your Buyer Persona to Create Targeted Content

Use buyer personas for targeted content

While the internet provides a medium for even small businesses to connect with a large audience, it also has created a very crowded space. For companies to remain relevant in […]

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Is Your Website Content Making a Good First Impression?

Make a good first impression with your website content.

“Is your website making a good first impression?” When was the last time your team assessed the answer to this question? If it’s been a while, you may be at […]

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Tips for Creating Content for Every Stage of the Buyer’s Journey

Customer engagement is quite a popular buzzword in today’s marketing industry and for good reason. When developed and implemented correctly, a customer engagement strategy has the power to not only […]

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Do You Need a Content Strategist?

Game Plan on Clipboard

In January 1996, Microsoft co-founder Bill Gates coined the phrase “Content is King.” Fast forward two decades and this key phrase still holds true. While a great web design may […]

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Top 20 Digital Marketing Agencies in Colorado


If you want to highlight your company story, boost customer engagement, and drive sales, working with a professional digital marketing agency can drive results. These agencies offer everything from website […]

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10 Important Factors When Creating Content

Man sitting at Computer

Study after study shows that when done correctly, content marketing offers a much higher ROI than paid ads. This is why 88 percent of businesses use content marketing to generate leads […]

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How to Build Brand Awareness through Content Marketing

Content Marketing

Content marketing has grown exponentially in recent years. In fact, statistics show that 89 percent of companies are now using content marketing as a strategy for business growth — and […]

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