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Author - Shane Hall

6 Ingredients of a Winning White Paper

A winning white paper - what you need to know

White papers make the right impression for highly professional, business-to-business (B2B) marketers. However, they have more rules and pitfalls than a more casual content form, such as e-books. If you’re […]

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The Do’s and Don’ts of Brand Guidelines

Brand guidelines - what you should and shouldn't do

A brand is how your business presents itself to the world. That means your brand is the face your business shows not only to customers but also to important figures […]

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Reach vs. Engagement: Which Matters More for Your Business?

Reach vs engagement

Neither reach nor engagement can be ignored in online marketing, but many businesses get them out of balance. Being visible and getting seen is all well and good, but if […]

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Employee Advocacy for Social Media: The Pros and Cons

The Pros and Cons of Employee advocacy for social media.

When it comes to social media for businesses, employee advocacy is a challenging but valuable tool for added exposure and brand recognition. Put simply, employee advocacy is when a business […]

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How to Protect Your Brand on Social Media

Protect your brand on social media.

Every so often, there is an incident with Facebook that reminds us of an important truth: Despite being the largest social media website and a great resource, the site is […]

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Relationship Marketing vs. Transactional Marketing

Relationship marketing differs from transactional marketing. Learn how.

The world of online content marketing has grown more fluid, and businesses have to occasionally re-educate themselves with new terms and concepts. For example, you may have heard about the […]

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Which Type of Content Will Most Improve Your Audience Engagement?

Increase audience engagement with your content.

Many businesses jump into the content marketing world, but few get past one of the most basic yet important steps: figuring out what content to create. The natural answer is […]

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How to Transform Your Brand Into a Resource

Learn how to transform your brand into your resource.

You can track success in content marketing in different ways. People can support your business by regularly buying products or services after discovering you through your content. Other people will […]

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Active vs. Passive Voice

Know the difference between active vs. passive voice

In content marketing, you can’t approach your audience with reservations. If you’re uncertain or lacking confidence in your product, business, or marketing, that sentiment can show in a number of […]

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What Is Relationship Marketing?

Relationship Marketing

In the flurry of different ways to market and promote your business, you may have heard the term “relationship marketing.” Described in one sentence, relationship marketing is about connecting with […]

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