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Author - Shane Hall

5 Content Marketing Services You Need In Your Strategy

How difficult or easy content marketing is depends largely on what tools you use to streamline your process. Without a well-prepared approach, content creation will feel haphazard, vague, and unrewarding. […]

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How to Create Your Brand Style Guide

Brand style guide: how to create one

A style guide helps a business outline the requirements and components of a content and/or marketing campaign. Using such a guide, a business can ensure that every piece of content, […]

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5 Outside-the-Box Examples of Successful Social Media Visual Content

Social media visual content examples

Visual content has become a necessary tactic for content marketing due to its strength over nonvisual, word-only material. The right videos, images, infographics, etc. can make a huge splash with […]

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Why You Should Be Using Customer Stories to Promote Your Brand

Use customer stories as your content strategy

Customer stories show other potential customers and people in your industry what your business has to offer. They also highlight your business’s strong points in a more understandable and relatable […]

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How Content Answers Your Consumer’s Questions

How content answers consumer's questions

There are many ways to approach your online content. Maybe it’s as a platform for building your brand. Perhaps it’s a monetization funnel. One of the best ways a brand […]

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Tone vs Voice – What Is the Difference?

Tone vs voice

When putting together your brand’s content style guide or optimizing content for your audience, it’s important to know the difference between tone and voice. These two topics are distinct yet […]

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How to Monetize a WordPress Blog

Monetize a WordPress blog

WordPress has become a household name, but because the platform began as a blogging system, it is still largely associated with the casual, hobbyist mentality of a personal blog. However, […]

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The Top 5 Unrelenting Powers of the #Hashtag

Powers of the #hashtag

Since their initial creation in 2007, hashtags have been one of the flagship ways that people unite and discuss topics on the internet. Whether participating in organically made hashtags or […]

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6 Ingredients of a Winning White Paper

A winning white paper - what you need to know

White papers make the right impression for highly professional, business-to-business (B2B) marketers. However, they have more rules and pitfalls than a more casual content form, such as e-books. If you’re […]

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The Do’s and Don’ts of Brand Guidelines

Brand guidelines - what you should and shouldn't do

A brand is how your business presents itself to the world. That means your brand is the face your business shows not only to customers but also to important figures […]

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