Shane Hall

Visual content has become a necessary tactic for content marketing due to its strength over nonvisual, word-only material. The right videos, images, infographics, etc. can make a huge splash with a business’s audience and propel their brand to higher notoriety. However, with so many options to consider,...

5 Dec 2018

Customer stories show other potential customers and people in your industry what your business has to offer. They also highlight your business’s strong points in a more understandable and relatable way than almost any other form of advertising. If you are interested in how customer stories can...

29 Nov 2018

White papers make the right impression for highly professional, business-to-business (B2B) marketers. However, they have more rules and pitfalls than a more casual content form, such as e-books. If you’re new to making white papers or have been less than thrilled with past attempts, take a look...

6 Nov 2018

The world of online content marketing has grown more fluid, and businesses have to occasionally re-educate themselves with new terms and concepts. For example, you may have heard about the difference between relationship marketing vs. transactional marketing but wonder what these terms mean and how they are...

9 Oct 2018