Author Image - Shane Hall

Shane Hall

CopyPress writer

Social Media Must-Follow Social Media Rules for Marketers

Marketing on social media is a tremendous opportunity, but it’s possible to make mistakes and offend people or get no engagement with your brand. Before you commit to particular strategies, make sure you’ve internalized the following essential rules. Following these will help you enhance your business using...

21 Mar 2018

Marketing Strategies
Content Creation How to Make Your Infographic on Brand

The overall goal of creating marketing content is for the right people to see it, engage with it, and form a connection with your business as a result. A business needs to maintain its brand’s voice, message, tone, color scheme, and much more to build rapport with...

14 Mar 2018

5 Stars
Content Creation What Defines Quality Content

Goodbye, quantity content strategies, you will not be missed! These days a content marketing campaign needs to reach a balance of quality and quantity, with more emphasis on putting out the best work possible to a target audience. But when you hear the same term over and...

7 Mar 2018

Content Creation The Different Types of Influencers

When it comes to marketing, nothing is as explosively effective as reaching out to influencers. While it helps to drip in leads through a targeted advertising campaign for your content, this rarely leads to dramatic returns and is better for gradual, slow growth. More significant, sporadic, and...

28 Feb 2018

Content Creation How to Overcome the Top Challenges of Content Marketing

Content marketing is only growing in popularity and efficacy for businesses all over the world. But there are barriers to success that you must strategize against if you want your content to excel. Below, we’ll take a look at the most important challenges to tackle when approaching...

21 Feb 2018

Content Creation How to Get Leads with Content Marketing

Leads are individuals who have qualified themselves in some way as more likely to buy from you than the average person, which is why they are more difficult to attain than raw traffic. Content marketing is one of the most consistently effective and reliable methods of lead...

14 Feb 2018

Content Creation 4 Advantages Introverts Have in Content Marketing

An introvert, as opposed to extrovert, is someone who is more suited to being alone or in one-on-one social engagements, and who finds communicating with large numbers of people draining and difficult. There’s a common cycle among introverts in the world of marketing, borne from perceptions about...

9 Feb 2018

Content Creation 4 Ways That Content Marketing Is Like Dating, Only Better

For many people, dating is not pleasant. Dating involves putting yourself out in the dating world for strangers to see, but it can often lead to embarrassment, and you have to comb through many duds before you find the right person. You also have to display as...

7 Feb 2018

Content Creation How to Use Keywords in Your Writing

SEO has come a long way since the early 2000s. Where it was once easy to rank websites on the first page of Google by shoving keywords into the bottom of a webpage, or throughout the text in an unnatural way, Google’s algorithm now respects and rewards...

7 Feb 2018

Content Creation How to Market Your E-book

Writing may be hard for most people, but marketing is generally much worse. For the average content creator, especially beginners, marketing is embarrassing, slimy, and terrifying. However, it can still be effective without being any of those things. Below, we’ll go over some specific guidelines for e-books,...

17 Jan 2018

Content Creation How to Have a Bigger and Better Audience Than Your Competition

Nearly every business in the modern world needs an online following to provide buzz, sales, and easy customer feedback. However, anyone can shove together a list or following on a social media platform through generic methods. It doesn’t mean that you’ll get any response when you start...

5 Jan 2018

Money Pots
Content Creation How to Scale Content Without Losing Quality

It’s one of the most fundamental questions for any business: how do I scale up what I’m doing without losing quality? That question applies particularly well to content marketing, because the higher output and related pressures can make cutting corners a lot more appealing. There’s far more...

3 Jan 2018

3 of 4

Categories Within Blog

Recent Articles