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Author - Sharon Therien

Should You Avoid Text in Favor of Visual Content?

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You can easily find discussions about the death of text content because of video and other forms of visual content. There’s no question that people are currently showing a preference […]

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Do You Have to Manipulate to Sell?

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People often associate sales and marketing with manipulation. Truth be told, many marketing and sales tactics are manipulative. It’s not even hard to find industry resources that show awareness of […]

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Do SEO Keywords Need to be Exact in Content?

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Considering that SEO rules are generally just guesses, and that Google’s process constantly changes, let’s just say it’s hard to keep up. One area of confusion is whether you need […]

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The Downside of Using Bots on Your Social Media Accounts

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More and more bots are making their way into social media. If your business is not already using them within your social media marketing strategies, you might be thinking about […]

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How to Boost Each Stage of the Marketing Funnel With Video

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There’s a reason you’ve been seeing more videos over time when you scroll through your Facebook feed. Video content gets results. A study found a 135 percent boost in organic reach with […]

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Get Executives To Buy Into Your Content Strategy

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Through blogs, social media, video and other forms of content, your company will be able to reach new people who are looking for your products or services. You can help […]

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