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Author - William Ballard

9 Building Blocks Every Content Marketer Needs to Rise Above The Rest

Content marketers need building blocks to become successful

There are nine main building blocks that every┬ácontent marketing specialist┬áneeds to have in order to be the most successful. Every business owner and content marketer alike should be fundamentally aware […]

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The Unethical Marketing Tactics of Scarcity in Advertising

Marketing tactics

The marketing practices of the past don’t necessarily work today, especially when it comes to marketing to millennials. Now, more than ever, consumers are more privy to unethical marketing tactics, […]

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Marketing Goals: How To Set And Achieve Them

Did you know that there is a commonly sited Ivy League study that shows how writing down our goals helps us to achieve them? Believe it or not, the study […]

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