Blogging and vlogging, also called video blogging, are both effective strategies for people who want more visitors to their websites. Many well-known bloggers and vloggers make their living by creating entertaining content, and business owners can use blogs and vlogs to attract more customers. Before you start a blog or a vlog, you need to decide which one is best for you. Here are some of the advantages and disadvantages of blogs and vlogs, along with the factors you should consider before you start a blog or vlog.

The Subjects You’ll Cover

You can provide instructions, information, news updates, marketing, and customer reviews with a vlog or a blog. However, vlogs work best with subjects and images you can show viewers. For example, you can make a video that shows people exactly how to apply attractive makeup, make fun crafts, or assemble your company’s products. Vlogs are also great for interviewing guests or showing people all the amenities in hotels or at tourist attractions.

Blogs are best when the information you need to convey is long or complex. You can include convenient headings so your readers can see exactly what each article is about immediately. If some readers are looking for specific information or doing research for their own vlogs or blogs, they can find the information quickly and easily without having to sit through a video.

Your Skills

To create a blog, you need to be a good writer. Spelling and grammar mistakes will make anything you post less credible to readers, so you’ll need to take the time to proofread your posts and correct any errors. Many blogging platforms like WordPress, Blogger, or Tumblr are free, but you should still have some knowledge of web design to make your blog attractive and interesting. You can also pay a third-party company to design your blog.

SEO or search engine optimization is an important skill for bloggers. When you use Google or another search engine, it ranks the most popular pages that contain the words you searched for first. These commonly searched words are called keywords. A meta description or one-sentence summary of your article can also increase your search engine ranking and attract more readers. These are the basics of SEO, but it can be very complex. Many businesses hire SEO experts to get the highest possible search engine rankings.

With a vlog, you won’t have to be a good writer, but you’ll need some charisma. Vlogs should be exciting and entertaining, and no one will want to watch a video if the host reminds them of their most boring high school teacher. If you don’t like to appear on camera or talk to a large group of people, write a blog instead. Even if you don’t write a script for your vlog, you should still put together a basic outline. Hosting guests, making a how-to video, or showing off the amenities at a mall, hotel, or restaurant will take some planning ahead.

Your Audience

Online videos are easy to share, and they appeal to a range of people. For example, a vlog about making furniture at home could be interesting and entertaining even to someone who doesn’t have the tools or space needed to try it themselves. Similarly, many people who don’t have time to go on vacation watch vlogs about exotic places instead. Also, watching videos is faster than reading articles, and multitasking by cleaning or getting ready for work at the same time is easier.

Blogs appeal more to people who need detailed information. With a blog post, you can list all the sources for your article so that readers can check the facts. It’s also easy to include links to other helpful information. Vloggers can name other websites, but viewers could misspell the sites or make other mistakes, keeping them from finding the right sources.

Your Costs

Vlogging is usually more expensive than blogging because it requires sophisticated equipment. For a quality vlog, you’ll need one or more microphones, a good camera, and a quiet place to make your videos. Some vloggers make elaborate sets or use a green screen to project different backgrounds. Others use advanced sound mixing equipment along with separate camera crews or sound specialists. Some vloggers even use professional makeup artists. With a blog, you only need a computer and access to the internet.

Also, traffic from vlogs is harder to monetize since viewers can’t click on interesting links as easily as they can with blogs. You can still add links in the comments to your videos and mention affiliated products, but tracking is more difficult. If you mention your newest product in your vlog, there’s no good way to tell how many viewers plan to make a purchase. On YouTube, you have to become a partner to get revenue from third-party ads, but the feature isn’t available in all countries.

Video Hosting

To post videos on pages that aren’t part of your business’s website, you’ll need to use a video hosting site like YouTube or Vimeo. You can take advantage of the traffic on these sites to get more viewers and customers for your business. You also don’t need much knowledge of SEO to make your vlog popular. Instead of SEO, most vlogging sites rank videos by the number of likes and shares they get from viewers.

However, your content has to comply with all the rules on these sites. If it doesn’t match the site’s standards, your channel could be shut down. For example, YouTube doesn’t allow hateful content, threats, harassment, violent or graphic content, nudity, spam or scams, or impersonating another channel.

To take advantage of all the benefits of vlogging and blogging, you can host a vlog and a blog. It’s easy to type transcripts of all your videos so that people who have poor hearing or who just don’t like videos can enjoy your content. You can also add short, entertaining videos to your blog to keep people wanting more. Blogs and vlogs are both great ways for you to make money and promote your business.