Boosting Your SEO Through Twitter
CopyPress
April 11, 2011 (Updated: March 23, 2023)
There many things you can do to boost your website SEO, from optimizing your keyword usage to making sure you have clean page titles. However, search engines also rank your website higher based on how popular it is. Your popularity is measured not only in web traffic, but in the amount of other web pages that link back to yours.
Up until now, link building has been a game of trying to get popular blogs and websites to link to you, but now that field has expanded. Google and Bing recently started crawling Twitter for links, something they weren’t doing four or five months ago. Clearly, it pays to have a social media marketing campaign in place. If you don’t have one already, make sure to make Twitter part of any campaign you set up.
Share Content
Twitter culture can be a little daunting, with its unique abbreviations and symbols. But with a little research and experience, you should get the hang of it soon enough. Once that’s out of the way, the real key to building your SEO through Twitter is sharing links and getting them retweeted (RTd), or shared, by other people. You don’t have to bombard the twitterverse with constant updates; just provide good information on a regular basis. Send out links to deals and specials on your website and give out information about upcoming products, services, or events. If you provide good content and information, people will share your links.
Authority RTs
Just having people share your links on Twitter is good, but having your tweets shared by popular people is even better. Both Google and Bing take into account the popularity of a person who RTs you when calculating website rank. The more followers a person has when they RT your link, the more that shared link will boost your page rank.
All in all, an SEO strategy is about getting as many people as possible to share your content across the web. So start using Twitter to get your links out there, and your page rank will increase.
CopyPress writer
More from the author:
“CopyPress gives us the ability to work with more dealership groups. We are able to provide unique and fresh content for an ever growing customer base. We know that when we need an influx of content to keep our clients ahead of the game in the automotive landscape, CopyPress can handle these requests with ease.”
Kevin Doory
Director of SEO at Auto Revo
“The CopyPress team has been great to work with. Their design work and copywriting have helped boost our content marketing strategy. In addition, their client relationship managers are super responsive, and their turn around times are great!”
DonnaMarie Mazzola
Strategic Marketing Leadership for Online Success at VSE
“It's infinitely cheaper and easier for me to use CopyPress rather than in-house, they handle it all for me. It's easy for us to scale up quickly, because they've got a stable of writers that know exactly how to write exactly what we're looking for.”
Greg Gifford
VP of Search at SearchLab
POPULAR
Writing catchy, effective headlines takes work. In fact, your team might spend almost as much time coming up with...
Content WritingContent writers don’t agree on everything, but we agree on one thing: there’s a big debate over whether we...
Content WritingIf you’re looking to create content that attracts leads and provides value for customers, you may develop a white...
Content CreationRECENT ARTICLES
“CopyPress staff is very responsive to our needs and acts as a true partner in all respects. We use them both for large scale blog content production, infographic design, and for domain-authority building. They are constantly recalibrating their strategy and processes in accordance to my team’s feedback. I am very satisfied with the service I’ve received from CopyPress!”
Eddie Childs
Inbound Marketing Manager at Mediagistic
