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Category - Community

4 Major Social Media Updates in 2018

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A Social Media Examiner survey found that 96 percent of small businesses use social media for marketing purposes. While this is clear evidence that social media is an effective marketing tool, […]

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Should You Be Writing For Your Audience Or Your Business?

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The secret to content marketing is that it is about both your audience and your business. The key to being sure that you’re able to achieve optimal results in business […]

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How Your Choice of CMS Affects Your Content Marketing

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The right content management system (CMS) can help your content marketing in countless ways. It helps you stay organized, makes your content more digestible, and keeps your site functioning correctly. […]

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6 Ways To Get More Comments On Your Blog Posts

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We all know how powerful blogging can be for your business, but, just like social media, it’s only as effective as your level of engagement. Having great content on your […]

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6 Email Automation Strategies to Try Today

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Email marketing is an essential component of robust digital marketing strategy, but not every brand email you send has to be part of a regular newsletter or one-off promotion. Automated […]

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How to Build a Productive Dialogue with Your Audience

Dialogue Boxes

Have you ever had a friend or colleague who you felt was always talking at you, rather than with you? Did it seem like they were just there to be […]

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White Paper Release: The Art of Publisher Outreach

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Publisher outreach can be an intimidating strategy to first-time marketers. You have to get over your fear of rejection and persist until you get a response. If you’re used to […]

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Why You Should Create Non-Promotional Content

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You likely already know the big secret of marketing: Content is the key to reaching your ideal clients and creating a dedicated tribe of followers. But you may not be […]

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How to Build A Brand Community

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Today’s customers are increasingly aware of the inauthentic sheen covering most advertising campaigns. They’re on the hunt for reliable sources that connect them to companies they buy from. Personal recommendations, […]

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4 Advantages Introverts Have in Content Marketing

An introvert, as opposed to extrovert, is someone who is more suited to being alone or in one-on-one social engagements, and who finds communicating with large numbers of people draining […]

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