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Category - Content Creation

Is Your Content Alienating Your Audience?

Content alienating your audience

Content gives you a great way to connect with your audience. It can help you increase your audience, provide value, create engagement, and earn other benefits. But it has to […]

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How to Improve Your Content Development

Improve your content development with these tips

  Copyblogger describes, how the cycle of idea usage works in the social media and blogging world. Ideas are generated, analyzed, praised, or criticized, and then they are recycled. Content […]

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Online Marketing Tips: The Travel Industry

Travel industry online marketing tips

Marketing in the travel industry is all about meeting the customer at the right point in his or her journey. Whether you connect with her while she’s dreaming of new […]

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What to Include in a Branding Infographic

Branding infographics - What you should include.

With humans processing visual elements 60,000 times faster than text, infographics can be an efficient part of your branding strategy. Infographics aren’t just readily understood at a glance though. They’re […]

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6 Ingredients of a Winning White Paper

A winning white paper - what you need to know

White papers make the right impression for highly professional, business-to-business (B2B) marketers. However, they have more rules and pitfalls than a more casual content form, such as e-books. If you’re […]

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The Do’s and Don’ts of Brand Guidelines

Brand guidelines - what you should and shouldn't do

A brand is how your business presents itself to the world. That means your brand is the face your business shows not only to customers but also to important figures […]

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Making Complex Topics Digestible for a Mainstream Audience

How to make complex topics digestible

All too often, internet content can make the reader’s eyes glaze over because it’s too complex. Unfortunately, content like this can turn away your audience. While complex or technical content […]

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Employee Advocacy for Social Media: The Pros and Cons

The Pros and Cons of Employee advocacy for social media.

When it comes to social media for businesses, employee advocacy is a challenging but valuable tool for added exposure and brand recognition. Put simply, employee advocacy is when a business […]

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7 Tips to Take Your PowerPoint Videos to the Next Level

Upgrade your PowerPoint videos

Thanks to the latest developments in technology and software, now every business is able to create various PowerPoint videos to engage with their audience and educate their customers. If you […]

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How to Use Your Buyer Persona to Create Targeted Content

Use buyer personas for targeted content

While the internet provides a medium for even small businesses to connect with a large audience, it also has created a very crowded space. For companies to remain relevant in […]

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