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Category - Content Creation

Why Your Business Needs a Blog

In the modern world every company has a website, so companies need to find more effective ways to reach their audiences. Your business needs a blog because they strengthen a […]

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How to Create Your Brand Style Guide

Brand style guide: how to create one

A style guide helps a business outline the requirements and components of a content and/or marketing campaign. Using such a guide, a business can ensure that every piece of content, […]

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Guide to Content Marketing for $200 a Month (or Less)

Content marketing to a budget

Most content marketing advice is aimed at businesses who have a decent content marketing budget. It is easy to see results when you can drop thousands of dollars a month […]

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A/B Testing: What It Is and How to Do It

Do you ever sometimes wish you could see the future to know whether or not your marketing efforts are going to work? Well, guess what? You can! You don’t even […]

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How to Build Trust Through Content Marketing

How to build trust using content marketing

While content marketing can give your business a platform to build brand awareness and generate website traffic, this digital marketing strategy also has the potential to do much more. Find […]

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5 Outside-the-Box Examples of Successful Social Media Visual Content

Social media visual content examples

Visual content has become a necessary tactic for content marketing due to its strength over nonvisual, word-only material. The right videos, images, infographics, etc. can make a huge splash with […]

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Why You Should Be Using Customer Stories to Promote Your Brand

Use customer stories as your content strategy

Customer stories show other potential customers and people in your industry what your business has to offer. They also highlight your business’s strong points in a more understandable and relatable […]

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The Best Editorial Calendar Software Available

Editorial Calendar Software

Having the ability to plan, organize, and share your content marketing strategy and digital workspace is an integral part of helping you to stay on track with your marketing plan. […]

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Tone vs Voice – What Is the Difference?

Tone vs voice

When putting together your brand’s content style guide or optimizing content for your audience, it’s important to know the difference between tone and voice. These two topics are distinct yet […]

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How to Create Effective Data Visualization

Create effective data visualization

Effective data visualization makes data accessible, turning it from a collection of words and numbers into an easily-understood display. Transforming data into effective data visualization can be a challenging prospect, […]

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