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For years, marketers chased the customer purchase as the end-game in the sales process. As long as a customer made a purchase, the marketing team did its job and could […]
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Live video, also known as livestreaming, is the act of broadcasting live over the internet to viewers who tune in and watch in real time from a hosting website. Live […]
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When people think about content, they tend to focus on the copy. Website and social media copy is easy to create, doesn’t cost a lot, and follows a tried-and-true method […]
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If your content marketing campaign doesn’t have a style guide, you’re setting yourself up for frustration and underwhelming results. Style guides allow your brand, content appeal, quality level, and other […]
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We live in the digital era, and marketers are now data managers, analysts, and scientists. While creativity still plays an important role in our field, modern marketers research customers, learn […]
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Social media marketing might seem like it’s better suited to national and international businesses, but social media makes it incredibly easy to advertise to local customers. Instagram is one of […]
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We’re deep into 2018, and the predictions made several years ago about video content’s potential have come true and then some. A greater portion of online traffic is coming from […]
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Danielle is a Chicago-based content marketer and writer who enjoys long walks through Ikea, defending the necessity of the Oxford comma, and drinking coffee with more cream and sugar than is strictly necessary.
View all posts from Danielle AntoszContent is one of the top three ranking factors in Google — and that shouldn’t be news to you. If you are looking for a post about why content matters, […]
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Smiley faces, heart eyes, cute animals, and even your favorite foods and drinks: You use emoji every day in your emails, texts, and social media posts to friends and family. […]
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If you’ve never tested your email campaigns on a mobile device or checked your email list’s ratio of desktop users to smartphone users, it’s time to rethink your optimization strategy. […]
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