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Kristina Lasher has her B.S. in Communications with a focus in Culture. She has been a freelance writer for five years. She also has over 10 years experience in customer service and sales.
View all posts from Kristina LasherIn the modern world every company has a website, so companies need to find more effective ways to reach their audiences. Your business needs a blog because they strengthen a […]
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A style guide helps a business outline the requirements and components of a content and/or marketing campaign. Using such a guide, a business can ensure that every piece of content, […]
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Danielle is a Chicago-based content marketer and writer who enjoys long walks through Ikea, defending the necessity of the Oxford comma, and drinking coffee with more cream and sugar than is strictly necessary.
View all posts from Danielle AntoszMost content marketing advice is aimed at businesses who have a decent content marketing budget. It is easy to see results when you can drop thousands of dollars a month […]
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Do you ever sometimes wish you could see the future to know whether or not your marketing efforts are going to work? Well, guess what? You can! You don’t even […]
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While content marketing can give your business a platform to build brand awareness and generate website traffic, this digital marketing strategy also has the potential to do much more. Find […]
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Visual content has become a necessary tactic for content marketing due to its strength over nonvisual, word-only material. The right videos, images, infographics, etc. can make a huge splash with […]
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Customer stories show other potential customers and people in your industry what your business has to offer. They also highlight your business’s strong points in a more understandable and relatable […]
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Having the ability to plan, organize, and share your content marketing strategy and digital workspace is an integral part of helping you to stay on track with your marketing plan. […]
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When putting together your brand’s content style guide or optimizing content for your audience, it’s important to know the difference between tone and voice. These two topics are distinct yet […]
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Effective data visualization makes data accessible, turning it from a collection of words and numbers into an easily-understood display. Transforming data into effective data visualization can be a challenging prospect, […]
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