Content Creation
Content creation involves planning, developing, and sharing content with your target audience. Your team can create content by doing in-depth research of your industry and audience to find out what the people want to know. Then you can distribute that content to different channels to help each piece reach the right audience.
Content Creation Basics
Creating content is not easy for several reasons. I think 3 of the biggest challenges I see for businesses are choosing audiences, establishing...
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Content quality can be pretty subjective. What quality content means for one company can mean something entirely different to another. The quality of your brand’s content ultimately depends on your audience, industry, and business goals. The tricky part comes when trying to define what quality means for...
27 Jul 2022
Writer’s block is a creative person’s enemy. You know what you want to say but don’t have the words. What’s worse than writer’s block, especially in content marketing, is a topic block. How do you give your team guidance and direction when you think you’re asking them...
22 Jul 2022
Have you ever read an article or blog post and felt something was off about the appearance of the content? Maybe there was a lack of distinction between the key topics or enormous blocks of text, making it difficult to read. Without a style guide, content can...
21 Jul 2022
Businesses are always looking for the upper hand, especially when it comes to marketing. That’s why niche content is so helpful. It gives companies an opportunity to market their services in areas with less competition, while still boosting their sales and conversion rate. But businesses don’t always...
30 Jun 2022