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Category - Content Creation

Should You Avoid Text in Favor of Visual Content?

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You can easily find discussions about the death of text content because of video and other forms of visual content. There’s no question that people are currently showing a preference […]

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How to Avoid Bad Infographics

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If a picture speaks a thousand words, an infographic speaks a million. Indeed, marketers everywhere are getting amazing results from infographics. Well-crafted infographics are generating shares and traffic at unprecedented […]

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6 Reasons to Incorporate Content Marketing Into Your Customer Service Strategy

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Providing a great customer service experience is vital to the success of your business. It can help you build customer loyalty and sharpen your competitive edge. However, delivering good customer […]

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6 Visual Content Ideas to Accompany Your Blog Posts

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Written content pieces hold a lot of knowledge; they allow us to showcase the author’s expertise and to explain difficult concepts clearly. They also give users the information they are […]

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Always Study Your Competitor’s Content, But Don’t Copy It

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Content marketing, particularly in a competitive niche, is all about what is working well for your competitors and how you can use similar ideas, concepts, and strategies. However, instead of […]

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9 Tips for Adding Better Visuals to Your Content

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Visuals can considerably improve the impact of content. Pages that include visuals receive 94 percent more views and are more memorable than pages that only include text. This is a […]

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Do You Need a Content Strategist?

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In January 1996, Microsoft co-founder Bill Gates coined the phrase “Content is King.” Fast forward two decades and this key phrase still holds true. While a great web design may […]

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How to Improve Your Email Newsletter

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Out of the many ways you can market your business, email newsletters are one of the most effective. They can seem a bit antiquated compared to other methods of getting […]

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4 Ways to Turn Content Into an Experience

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The best books and movies make you forget that you’re reading or sitting in a dark theater. They draw you into an experience where you become part of the scene […]

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Sponsored Content vs. Native Advertising: What Is the Difference?

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Marketers have many options when it comes to online advertising. The two basic methods of ad placement on websites are sponsored content and native advertising. They have much in common, […]

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