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Sharon Therien is a freelance writer in Florida. She provides content and copy to support clients' marketing goals, and she studies digital marketing, especially inbound.
View all posts from Sharon TherienContent gives you a great way to connect with your audience. It can help you increase your audience, provide value, create engagement, and earn other benefits. But it has to […]
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Kristina Lasher has her B.S. in Communications with a focus in Culture. She has been a freelance writer for five years. She also has over 10 years experience in customer service and sales.
View all posts from Kristina LasherCopyblogger describes, how the cycle of idea usage works in the social media and blogging world. Ideas are generated, analyzed, praised, or criticized, and then they are recycled. Content […]
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Marketing in the travel industry is all about meeting the customer at the right point in his or her journey. Whether you connect with her while she’s dreaming of new […]
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With humans processing visual elements 60,000 times faster than text, infographics can be an efficient part of your branding strategy. Infographics aren’t just readily understood at a glance though. They’re […]
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White papers make the right impression for highly professional, business-to-business (B2B) marketers. However, they have more rules and pitfalls than a more casual content form, such as e-books. If you’re […]
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A brand is how your business presents itself to the world. That means your brand is the face your business shows not only to customers but also to important figures […]
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Sharon Therien is a freelance writer in Florida. She provides content and copy to support clients' marketing goals, and she studies digital marketing, especially inbound.
View all posts from Sharon TherienAll too often, internet content can make the reader’s eyes glaze over because it’s too complex. Unfortunately, content like this can turn away your audience. While complex or technical content […]
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When it comes to social media for businesses, employee advocacy is a challenging but valuable tool for added exposure and brand recognition. Put simply, employee advocacy is when a business […]
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I am a copywriter and editor by calling. Having completed a Masters in languages and a PhD in Journalism, I worked in marketing for a while, until I discovered how I could combine my skills to improve clients' marketing campaigns. I am also a qualified yoga instructor, a busy mom of two teenage girls, and a passionate traveler.
View all posts from Laura FarkasThanks to the latest developments in technology and software, now every business is able to create various PowerPoint videos to engage with their audience and educate their customers. If you […]
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While the internet provides a medium for even small businesses to connect with a large audience, it also has created a very crowded space. For companies to remain relevant in […]
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Making Complex Topics Digestible for a Mainstream Audience
Reach vs. Engagement: Which Matters More for Your Business?
Employee Advocacy for Social Media: The Pros and Cons
7 Tips to Take Your PowerPoint Videos to the Next Level
Building a Content Strategy For Podcasts and Other Non-Written Content
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