Content Creation
White papers are a popular form of content marketing that a lot of businesses use. They often provide a ton of helpful information to their readers while demonstrating a company’s expertise and authority in its industry. Because of this, a lot of businesses wonder if they need...
14 Jun 2022
When creating content you should…? It sounds like a quiz question. In fact, it is a question from HubSpot’s content marketing course exam. According to the quiz, the right answers are, “keep your audience top of mind” and “keep search engines top of mind.” That sounds easy. Think...
8 Jun 2022
Sending newsletters to your audience in the hope of making conversions is an effective marketing strategy. But it’s hard to break through the inbox noise. How do you make your emails stand out? How do you get your emails to generate more clicks and opens than your...
6 Jun 2022
Did you know that in 2022, B2B marketing teams spent about 33 hours per week creating content? That’s 83% of a traditional workweek. But here’s something the statistics don’t track: are these marketers concerned with the quantity or the quality of their content? If they’re concerned with...
28 May 2022
You’re getting traffic to your website! But now what? The last thing you want is for your audience to leave, especially because they don’t know what they’re supposed to do. That’s where calls to action (CTA) come in. A call to action is how you direct your...
14 May 2022
“Content is king, ” Bill Gates once said. But that was almost twenty years ago. As we look at how the internet’s grown, we see just how much it improves our consumer or client outreach. But does content still sit above everything else? The answer is yes –...
13 May 2022
Which experience sounds more exciting, a lecture or a discussion? Most people would say a discussion. Discussions are interactive. You don’t just sit and listen to someone speak about their ideas. You can engage, talk, and converse with others. Discussions let you not only experience information but...
5 May 2022
Data visualizations and infographics are very similar. But that can lead to a lot of confusion and debate over which is which, and what graphic businesses should use for their marketing. If you’re feeling a bit flummoxed, you’re not alone. Though related, infographics and data visualizations are...
27 Apr 2022
If you’re looking to create content that attracts leads and provides value for customers, you may develop a white paper to share your messages. You may have a topic but, from there, don’t know where to begin. Learning about the elements of a white paper that make...
27 Apr 2022
A few weeks ago, we wrote an article about examples of hub content. When researching, we found out that there wasn’t that much information available about the topic. It seemed like a good comparison for Hub content was like episodes of a TV show. But the more...
10 Mar 2022
Marketing to your audience often involves understanding what they need, sometimes even before they do. Without the proper tools or information, that becomes an almost impossible task. Luckily, there are ways to uncover the needs and pain points of your customers, which can make your marketing materials...
8 Mar 2022
Storytelling marketing is the act of telling a narrative or story with your advertisements and marketing materials. These stories grab audiences by creating characters and problems they can relate to emotionally. That emotional investment can entice them to explore brands further by reading more of their content,...
30 Dec 2021
