Content Creation
Storytelling marketing is the act of telling a narrative or story with your advertisements and marketing materials. These stories grab audiences by creating characters and problems they can relate to emotionally. That emotional investment can entice them to explore brands further by reading more of their content,...
30 Dec 2021
Though creating connections and partnerships is important for any content syndication or link-building strategy, creating quality content is a top priority too. If you’re creating content people want to share and link to, you have a better chance of generating organic connections and becoming a more authoritative...
30 Dec 2021
Recently, Scott Clark of CMS Wire wrote an article discussing how personalized content online can become uncomfortable for the user. You might wonder if this is a blow-off topic, especially when hyper-personalization for things like email lists and recommended online content is so widely used and encouraged...
18 Dec 2021
There are many types of content writing you can use to promote your business and the products or services it offers. But it’s important to know which one is right for your brand and industry. When you use the right type of written content in your marketing,...
17 Dec 2021
Planning is an important stage for any type of content creation. Having a toolbox of systems and strategies to rely on during that stage helps you dig deeper when looking for new ideas. Using a mind map is just one tool to pick from throughout the planning...
8 Dec 2021
Google’s search algorithm is an ever-changing behemoth that focuses on pairing user search queries with helpful, informative content. To make its tool so useful, the company often makes intricate and consistent changes to ensure its success. But when it constantly changes its algorithm, Google also changes the...
7 Dec 2021
External outbound links are a crucial factor in your content’s search engine optimization (SEO) and ranking. In fact, Databox conducted a study in 2019 where over 25% of SEO experts agreed external linking is one of the most important SEO factors. That means you want other domains...
24 Nov 2021
Artificial intelligence (AI) has always been an intriguing topic, especially for businesses. Albeit, some movies also make it a terrifying topic – looking at you 2001: A Space Odyssey. Image via Giphy by @maudit But its popularity for business is understandable. What company wouldn’t want an automated...
16 Nov 2021
Sometimes it’s difficult to come up with new content ideas that can wow your audience. When you feel you’ve covered every viable idea in your niche, or you’ve reached the end of your topics lists, where can you go to find the next great theme for a...
16 Nov 2021
From blogs and research articles to white papers and eBooks, content fills every inch of the internet. Every day, companies create new content to attract more readers and customers to their brand. It’s challenging to stand out from the crowd. Luckily, with the increase in content creation...
12 Nov 2021
What makes a casual internet visitor want to go to your website in the first place? Likely, you have a product, service, or answer for which they’re looking. But what keeps these people coming back to your site after that initial visit? Great content optimized for user...
12 Nov 2021
If you’re running a startup business, it’s important to know how to get your name out onto the internet and into the world. You want people to find your brand easily and attract them to your products and services. One of the best ways to do that...
2 Nov 2021
