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Content Marketing

What Is Content Acquisition in Content Marketing?

Content marketing, and marketing in general, can be expensive and time-consuming. Especially if you go into either without a plan or strategy. Marketing...

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Content Marketing Content Marketing vs Digital Marketing: Can You Do Both?

You have a lot of options for how to share your information, products, and services with your target audience. Marketing is a vast...

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Content Marketing How To Find Your Competitor’s Weakness

When we say to “find your competitor’s weakness” we aren’t telling you to look for their Achilles heel. Any weakness you find in...

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Content Marketing B2B vs B2C Content Marketing: Is There a Difference?

No matter what industry you’re targeting, with content marketing, you’re always trying to engage, interest, and excite humans. You want them to read...

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Content Marketing Inbound vs. Content Marketing: What’s the Difference?

Inbound marketing and content marketing are just one example of terms people use interchangeably in marketing, but they mean different things. These two...

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Content Marketing Audience Retention: Definition and Why It’s Important

With every content marketing campaign, it’s important to make sure your blogs, articles, and videos provide helpful and informative pieces to your audience....

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Content Marketing How To Measure ROI on Content Marketing

ROI stands for “Return on Investment.” It’s a fancy term for how well your investment has performed. For example, how much revenue you’ve...

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Content Marketing How Storytelling Can Improve Your Content Marketing

Storytelling marketing is the act of telling a narrative or story with your advertisements and marketing materials. These stories grab audiences by creating...

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Content Marketing How To Develop Audience Segmentation in the New Year

Audience segmentation is separating your overall customer and subscriber lists into smaller groups to better target them with content and ads that meet their...

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Content Marketing Hyper-Personalization Marketing: Cute or Creepy?

Recently, Scott Clark of CMS Wire wrote an article discussing how personalized content online can become uncomfortable for the user. You might wonder...

Content Marketing Types of Content Writing and How They Can Help Your Business

There are many types of content writing you can use to promote your business and the products or services it offers. But it’s...

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Content Marketing Google Algorithm vs. Core Updates: Do They Affect Your Ranking?

Google’s search algorithm is an ever-changing behemoth that focuses on pairing user search queries with helpful, informative content. To make its tool so...