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Category - Content Marketing

10 Creative Ways to Repurpose Your Blog Content (And Why You Absolutely Should)

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An epic, impactful blog doesn’t deserve to gather dust in your archives. By repurposing powerful posts, you make sure your mightiest content lives on to influence new audiences, drive conversions, […]

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7 Unconventional Content Marketing Tactics You Should Try

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The content marketing landscape is more crowded and challenging than ever before. Businesses are producing copious amounts of content and using a wide array of tools and techniques to promote […]

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4 Ways Colleges Can Use Content Marketing to Enhance Community Engagement

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College towns abound across the country and around the world. From Berkeley, California, to Burlington, Vermont, and Cambridge, England, to Beijing, China, these cities welcome thousands of young adults each […]

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Best 3 Content Marketing Strategies for Emerging Lifestyle Brands

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Health and beauty, fashion and fitness, home and travel … the lifestyle vertical has no shortage of brands striving to compete for consumer’s attention. For emerging lifestyle brands entering this […]

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The History of Search Engines and Content Marketing

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Search engines have transformed the way we gather information, conduct research, shop, entertain ourselves, and connect with others. Today, there is a search engine behind every website, app, blog, and […]

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YouTube Best Practices 101

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YouTube is a powerful tool for connecting with your customers. From candid interviews with the CEO to compilations of video from the field, YouTube is the ideal option for filming […]

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Should You Avoid Text in Favor of Visual Content?

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You can easily find discussions about the death of text content because of video and other forms of visual content. There’s no question that people are currently showing a preference […]

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Do You Have to Manipulate to Sell?

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People often associate sales and marketing with manipulation. Truth be told, many marketing and sales tactics are manipulative. It’s not even hard to find industry resources that show awareness of […]

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6 Reasons to Incorporate Content Marketing Into Your Customer Service Strategy

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Providing a great customer service experience is vital to the success of your business. It can help you build customer loyalty and sharpen your competitive edge. However, delivering good customer […]

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The Best Social Media Campaigns

In today’s world of digital technology, social media has become not only a prominent venue for people to interact but also a major marketing tool for businesses. As a gathering […]

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