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Category - Content Marketing

How Small Businesses Can Develop Content Marketing Strategies

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Small businesses face issues when planning and launching marketing campaigns because they have less revenue, capital, and resources. Content marketing is a great option for your small business because it […]

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6 Ways to Use SEO on Instagram for Social Marketing

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Instagram is a social marketing platform that has continued to grow in popularity. It is a photo-based social networking site, where many brands have started to flock and learn the […]

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Email Drip Campaigns that Drive B2B Leads

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Email drip campaigns can work extremely well for both B2C and B2B lead generation. However, if you’re marketing your product or service to a decision-maker at a company, you need […]

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Create Email Content Your Customers Will Want to Click Through

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When creating an email marketing campaign, the primary goal is to get your customers and prospects to read your email message and engage with your website. The most efficient way […]

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Bad Data Visualization Is Killing Your Content

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Data visualizations – you can’t escape them. They can give you quick facts about famous athletes and celebrities. They can break down complex topics such as supply chain management functions […]

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The Ultimate Guide to Being a Content Marketer That Wins

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It’s probably safe to assume that when it comes to content marketing, you aren’t satisfied with “making it work,” “earning a profit,” “getting a good return on investment,” or any […]

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How to Integrate Podcasting Into Your Existing Content Strategy

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According to the Pew Research Center, about 40 percent of Americans ages 12 and older have listened to a podcast, and when they do, they have a high completion rate. […]

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Should You Be Writing For Your Audience Or Your Business?

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The secret to content marketing is that it is about both your audience and your business. The key to being sure that you’re able to achieve optimal results in business […]

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How Your Choice of CMS Affects Your Content Marketing

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The right content management system (CMS) can help your content marketing in countless ways. It helps you stay organized, makes your content more digestible, and keeps your site functioning correctly. […]

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Writing Catchy Headlines and 50 Samples to Use as a Template

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If you tend to view writing catchy headlines more as an afterthought than as a key component of your content strategy, it’s time to reconsider. Headlines can make or break […]

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