Content Marketing

Content marketing is a division of marketing that involves sharing written, audio, or visual information with a target audience. When you create content marketing for your brand, you’re not making a hard sell for your products and services. Instead, you’re providing helpful resources to your audience to answer their questions and meet their needs.

Content Creation

Understanding Content Marketing

Whether you’re the head honcho or you oversee marketing and sales efforts for your business, it’s time you got a handle on content...

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two hands with arms in suits shaking hands to agree on what is content acquisition
Content Marketing What Is Content Acquisition in Content Marketing?

Content marketing, and marketing in general, can be expensive and time-consuming. Especially if you go into either without a plan or strategy. Marketing teams who want to make sure their budget and efforts go the extra mile often use lower-cost alternatives to produce content for audiences. Content...

26 Jul 2022

people leaning over paper documents on a table possibly deciding what's the most important part of a marketing plan
Content Marketing What Is the Most Important Part of a Marketing Plan?

A marketing plan is a document that helps your team prepare, organize, and implement your marketing goals over time. It’s a place to record all your tactics and strategies for the year or quarter to take the guesswork out of what comes next in any campaign phase....

20 Jul 2022

black woman and white woman staring at a silver laptop at the end of a table reading why content marketing is effective
Content Marketing Why Is Content Marketing Effective?

You’ve likely heard the old Bill Gates saying, “content is king.” He wouldn’t have said that, and people wouldn’t still be quoting it about 20 years later, if there wasn’t some truth to it. But where did this idea come from? Why is content marketing effective? Today,...

7 Jul 2022

gmail load screen on yellow background to show how newsletters can help your business
Content Marketing How Newsletters Can Help Your Business

Many companies use newsletters to stay connected with their leads, customers, and target audience. They’re an easy and direct way to share company news, promotions, and anything else you want subscribers to see immediately. If you’re not using a newsletter yet, or you’re using one and not...

5 Jul 2022

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