Content Promotion

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Content Google Algorithm vs. Core Updates: Do They Affect Your Ranking?

Google’s search algorithm is an ever-changing behemoth that focuses on pairing user search queries with helpful, informative content. To make its tool so useful, the company often makes intricate and consistent changes to ensure its success. But when it constantly changes its algorithm, Google also changes the...

7 Dec 2021

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Content Content Writing Agency vs. Content Marketing Company

From blogs and research articles to white papers and eBooks, content fills every inch of the internet. Every day, companies create new content to attract more readers and customers to their brand. It’s challenging to stand out from the crowd. Luckily, with the increase in content creation...

12 Nov 2021

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Content 7 Tips For Creating Impressive B2B Content Marketing

Business-to-business (B2B) companies often use content to generate new clients by enticing other companies in their industry to partner for services. If the created content isn’t engaging, it can make their campaigns more challenging. Last week, Katy French published an article on Business 2 Community that mentioned five tips...

22 Oct 2021

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Authority Building 5 Ways To Get a More Targeted Email Subscriber List

Your email subscribers list can make or break the success of your email marketing campaign. You can have the best copy, engaging calls-to-action (CTAs), and eye-catching graphics, but if they’re not appearing in the right inboxes, they’re not doing their job. Getting a good, targeted list of...

13 Oct 2021

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Content 6 Reasons Closed Captions are Important for Content Marketing

Closed captioning is the process of displaying text over a video to give the viewer more information about its content. In other words: Subtitles. Using closed captions can not only help people better understand what your video is trying to share, but can also improve your sales...

24 Sep 2021

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Content 4 Tips for Creating Evergreen Content

Evergreen content is content that stands the test of time. Essentially, if someone reads your article three or five years in the future, they should find it just as valuable and relevant as they would today. Most often, that means writing about timeless topics, but there are...

9 Sep 2021

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Authority Building 5 Tips for Building a Strong Email Marketing List

Email marketing is one of the most effective ways to tell people about your business. From newsletters and blogs to promotional materials, you have the power to send content directly to customers’ inboxes. But in order to do that, you need to get their email addresses first....

30 Aug 2021

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Content How Google’s Search Works and What It Can Do For Your Content

Google cares about people finding what they’re looking for, and luckily for all of us, the company tells us exactly how it’s done. Well, sort of. Though Google doesn’t like to talk about the details of its algorithms and programs, it does have a couple of resources that you...

26 Aug 2021

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Content Promotion 5 Things You Need To Know About Internal Website Search

Did you know that up to 30% of shoppers on eCommerce websites use a site search box to find what they’re looking for? Internal site search can help people locate the right products or content easily on your site without switching windows or tabs to use Google. Setting up your...

25 Aug 2021

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Authority Building Google’s New Rules for Podcasts and Why They Matter

Google recently announced that podcasts on its site must meet certain requirements before they’re recommended to listeners. With the growing number of podcasts and podcast platforms, these changes are helping Google establish itself as a serious source of audio news and entertainment. For podcasts themselves, it’s also separating the good,...

19 Aug 2021

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Content Reddit Hires New Head of Business Marketing: Why It Matters

On Monday, Variety announced that Reddit, a well-known social media site, hired Timo Pelz to be their new head of business marketing. Before taking this position, Pelz worked for Facebook and Instagram for eight years to develop their business marketing department. Though the strategies for marketing on Reddit, Facebook, and...

4 Aug 2021

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Content 8 Benefits of Content Marketing for Businesses

Let’s talk content marketing. It’s a tool that companies use to help them grow and succeed. But how? Content can come in many forms, like blogs, videos, podcasts, emails, and infographics. We absorb content every day. Every time you watch your favorite YouTuber — content. That article...

28 Jul 2021

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