Content Writing

Content writing is the process of developing and sharing information and stories about your brand or industry with your target audience. You can use content writing pieces on a variety of channels, from your website to social media, to inform, entertain, and engage your audience.

People standing around a computer working on a text-based document.

Content Writing

Copywriting vs. Content Writing: What's The Difference?

Though people often use the terms interchangeably, copywriting and content writing actually have some key differences. Depending on what your company is trying...

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Testimonials come straight from the customers you’ve served in the past and provide insight into the type of experience leads can expect when working with your brand. According to a Bright Local study, 77% of clients and customers read online reviews when searching for the right business partnerships, products,...

14 Jul 2022

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Content Writing Copyediting vs. Proofreading: Why You Need a Copy Editor

If your business is currently running a content marketing campaign, it’s important that you understand the difference between copyediting vs. proofreading. But it’s also important for you to learn why a copy editor is so much more important to your overall marketing campaign. Whether you’re rewriting your...

14 Jul 2022

woman sitting at a table, typing on her laptop

Content Writing Hiring a Blogger: Tips To Make Your Life Easier

Finding the right blogger for your business is not an easy task. You often have to kiss a lot of frogs before you can find a prince to help you. And even then, that prince might serve another kingdom better than yours. That’s why it’s so important...

12 Jul 2022