If your business is currently creating content, it’s important to make sure you have everyone you need for your content marketing team. That...
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One common way to pay freelance content writers is for every word they write and submit. It’s an easy way to measure the...
They say imitation is the sincerest form of flattery. But there’s a difference between imitation and getting ripped off. If your marketing team...
Original content is content that’s unique and interesting for your target audience. Most companies strive to develop original content for their campaign because...
Blogging for real estate helps build brand recognition for your agency. It can also help you build trust with your audience when you...
Does your blog seem to be missing something? Are you pouring a lot of effort and time into it and not getting the...
How confident do you feel about your team’s writing when they create content? Even with a team of professional writers, it’s helpful to...
Though people often use the terms interchangeably, copywriting and content writing actually have some key differences. Depending on what your company is trying...
Storytelling marketing is the act of telling a narrative or story with your advertisements and marketing materials. These stories grab audiences by creating...
Recently, Scott Clark of CMS Wire wrote an article discussing how personalized content online can become uncomfortable for the user. You might wonder...
There are many types of content writing you can use to promote your business and the products or services it offers. But it’s...
Low-value content is anything you’ve written, posted, or shared that isn’t helping—and may even hurt—your search engine optimization (SEO) and rankings. The good...
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