Content Writing
With so many businesses in your industry or niche doing content marketing, not every topic you cover is original, fresh, or groundbreaking. But even if other people talk about the same topics, your content shouldn’t look exactly the same. There’s a difference between turning out content that...
23 Jun 2022
Every content marketing campaign needs a writer. But finding one, let alone many, to fill your content needs can be a major headache. Sure, you could hire the first one you find on Upwork, but are they going to match your brand voice? And even if they...
21 Jun 2022
One common way to pay freelance content writers is for every word they write and submit. It’s an easy way to measure the amount of work completed. But what exactly is the best freelance writer rate per word? After all, you want to make sure you’re getting...
21 May 2022
They say imitation is the sincerest form of flattery. But there’s a difference between imitation and getting ripped off. If your marketing team and copywriters are good at what they do, there’s a chance that’s going to happen at least once. And while the internet makes it...
20 May 2022
Original content is content that’s unique and interesting for your target audience. Most companies strive to develop original content for their campaign because it provides them with a lot of benefits. But developing unique blogs and articles is often a lot easier said than done. Let’s look...
16 May 2022
Blogging for real estate helps build brand recognition for your agency. It can also help you build trust with your audience when you share information they want or need to know. If you’ve found your real estate blog isn’t generating the conversions you hoped, check out seven...
6 May 2022
Does your blog seem to be missing something? Are you pouring a lot of effort and time into it and not getting the traffic you need? It’s possible your blog isn’t appealing to your readers. Without an appealing blog, you could be unintentionally turning away your target...
27 Apr 2022
How confident do you feel about your team’s writing when they create content? Even with a team of professional writers, it’s helpful to have an extra level of review before submitting content. Luckily, there are artificial intelligence (AI) copywriting tools available to help you feel proud of the work...
12 Apr 2022
Though people often use the terms interchangeably, copywriting and content writing actually have some key differences. Depending on what your company is trying to accomplish, it’s important to understand the distinctions between the two, and which one can help you achieve your current business goals. Let’s look...
31 Jan 2022
Storytelling marketing is the act of telling a narrative or story with your advertisements and marketing materials. These stories grab audiences by creating characters and problems they can relate to emotionally. That emotional investment can entice them to explore brands further by reading more of their content,...
30 Dec 2021
Recently, Scott Clark of CMS Wire wrote an article discussing how personalized content online can become uncomfortable for the user. You might wonder if this is a blow-off topic, especially when hyper-personalization for things like email lists and recommended online content is so widely used and encouraged...
18 Dec 2021
There are many types of content writing you can use to promote your business and the products or services it offers. But it’s important to know which one is right for your brand and industry. When you use the right type of written content in your marketing,...
17 Dec 2021
