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Category - Conversion

Conversational Marketing for Higher Conversion

Dialogue Boxes

Conversational marketing is a type of relationship marketing that builds a sense of community between a company and its customers, and it’s big right now. It’s a lot more than […]

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How to Nurture Leads With Content Marketing

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Learning how to nurture leads with content marketing should be a top priority for any brand. Most leads you generate will not be immediately ready to purchase, but that doesn’t […]

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How to Create White Papers

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The term “white paper” originated in 19th century Britain to describe an official government report. This authoritative and informative document relied on research data and proven facts to back up […]

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How to Use Keyword Juicer to Set and Track Content KPIs

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Keyword Juicer is a software product that CopyPress has developed to meet a critical need for content marketers. Traditionally, ROI analysis has been based on linear keyword data, which fails […]

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How to Increase Organic Traffic With A Content Renovation [A Step-by-Step Guide]

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In the past few years, the way search engines analyze and rank content has shifted dramatically. Pumping out subpar content that offers little value doesn’t work, and it hasn’t for […]

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Choosing an Infographic Style: How to’s

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Infographics are a valuable addition to any content marketing strategy. Eye-catching and intriguing, they draw viewers in and offer an informative alternative to slogging through a full article. If you […]

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So Your Prospective Client Chose Your Competitor

Most content companies have been there. You have a prospective client in the market for great content marketing. You carefully craft a pitch. You knock the presentation out of the […]

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Need To Knows For Revamping Your Website

Revamping your website is a great way to boost your conversions, improve the visitor experience, and attract more customers. However, this is something you shouldn’t approach lightly. If you’re not […]

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B2B Content KPIs: What Are Your Startup’s Goals?

Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” […]

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Is Your Website Content Focused Yet?

Websites fundamentally consist of data which may be rendered in one way or another to the user. This data could be articles, infographics or video. Whatever type of information the […]

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