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Category - Creative Spotlight

Know the Lingo: 11 Key Content Marketing Terms

Are you ready to improve your ROI with optimized SEO built on productive alt-tags, backlinks, and dynamic content? Did your eyes glaze over halfway through that sentence? Don’t worry. As […]

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8 Ways to Improve Your Local Email Marketing

Local email marketing

Email marketing offers local businesses ample opportunities to connect with local customers and drive sales throughout the area. To make the most of your locally driven email efforts, take the […]

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A/B Testing: What It Is and How to Do It

Do you ever sometimes wish you could see the future to know whether or not your marketing efforts are going to work? Well, guess what? You can! You don’t even […]

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5 Outside-the-Box Examples of Successful Social Media Visual Content

Social media visual content examples

Visual content has become a necessary tactic for content marketing due to its strength over nonvisual, word-only material. The right videos, images, infographics, etc. can make a huge splash with […]

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Why You Should Be Using Customer Stories to Promote Your Brand

Use customer stories as your content strategy

Customer stories show other potential customers and people in your industry what your business has to offer. They also highlight your business’s strong points in a more understandable and relatable […]

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How Content Answers Your Consumer’s Questions

How content answers consumer's questions

There are many ways to approach your online content. Maybe it’s as a platform for building your brand. Perhaps it’s a monetization funnel. One of the best ways a brand […]

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9 Building Blocks Every Content Marketer Needs to Rise Above The Rest

Content marketers need building blocks to become successful

There are nine main building blocks that every┬ácontent marketing specialist┬áneeds to have in order to be the most successful. Every business owner and content marketer alike should be fundamentally aware […]

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How to Monetize a WordPress Blog

Monetize a WordPress blog

WordPress has become a household name, but because the platform began as a blogging system, it is still largely associated with the casual, hobbyist mentality of a personal blog. However, […]

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The Unethical Marketing Tactics of Scarcity in Advertising

Marketing tactics

The marketing practices of the past don’t necessarily work today, especially when it comes to marketing to millennials. Now, more than ever, consumers are more privy to unethical marketing tactics, […]

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The Top 5 Unrelenting Powers of the #Hashtag

Powers of the #hashtag

Since their initial creation in 2007, hashtags have been one of the flagship ways that people unite and discuss topics on the internet. Whether participating in organically made hashtags or […]

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