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Category - Creative Spotlight

How Gamification Can Supercharge Your Content and Audience Engagement

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Gamification is the implementation of game-like elements into something where it otherwise wouldn’t be expected or common. Content marketing campaigns can benefit from gamification when done well, but it’s a […]

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How to Make Content Pop with Pop Culture

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Pop culture reaches almost everyone in some way. You may never have played Pokemon Go and you may not care who died in the latest Marvel movie, but your audience […]

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4 Secrets to Crafting The Perfect Brand Story

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Brands will have more difficulty coming across as genuine and building a human connection in their content marketing if they don’t have a logical, relatable backstory. Simply outlining what your […]

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Minimalism as Branding: How Less Can Be More

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Minimalism can be seen in nearly every corner of the market. Sleek, subtle, and carefully crafted, minimalist branding has gained traction as one of the most popular design schemas today. […]

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5 Reasons Why Your Anchor Text Should Never Be “Click Here”

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Crafting clickable hyperlinks is one of the hardest things to do when creating content. Even if you have killer ideas and phenomenal prose, if your links are lackluster, you won’t […]

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How to Do Competitive Analysis to Boost Your Content Strategy

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Unless you are selling a one-of-a-kind product or service, there are bound to be other companies offering something similar. These companies are your competitors, and their presence, activities, and performance […]

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Content Marketing vs. Traditional Advertising: What’s the Difference?

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The purpose of marketing has always been to influence consumers to take action. In the past, marketers and businesses did it with print, television, and radio advertisements. However, times have […]

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6 Black Hat SEO Strategies to Avoid

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The term “black hat” has synonymously been associated with the villain or the bad guy. When applied to search engine optimization (SEO), black hat refers to the strategies that are […]

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3 Ways to Introduce Facebook into your Business Marketing Campaign

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Facebook successfully connects people all over the world. It is the most widely used social media platform for all generations. Its widespread popularity makes it an essential tool for business […]

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Do SEO Keywords Need to be Exact in Content?

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Considering that SEO rules are generally just guesses, and that Google’s process constantly changes, let’s just say it’s hard to keep up. One area of confusion is whether you need […]

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