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Category - Creative Spotlight

Horizontal and Vertical Content and The Right Way To Use It

Horizontal and vertical content topics - which one is right for your campaign?

Content has many different categories, and there are plenty of divisions and subdivisions of it. Further down you go, the more it seems like a rabbit hole of division and […]

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How to Protect Your Brand on Social Media

Protect your brand on social media.

Every so often, there is an incident with Facebook that reminds us of an important truth: Despite being the largest social media website and a great resource, the site is […]

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8 Creative Ways to Repurpose Your Blog Content (and Why You Absolutely Should)

Repurpose your blog content.

Fascinating, in-depth blog posts may be the cornerstone of your brand’s content strategy. But that doesn’t mean you should ignore all other types of content while focusing solely on your […]

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5 Marketing Tips to Reach Generation Z

Reach the Generation Z audience with these marketing tips.

For the last decade, brands have focused intensely on the millennial generation. They have studied everything from their internet habits to their buying preferences. Just as many brands have finally […]

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Micronetworks: Marketing That Your Content Deserves

Micronetworks can help get your content seen.

You finish the article you spent weeks working on. The moment comes for distribution of the article and you can’t wait to open Google Analytics and see the results of […]

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Which Type of Content Will Most Improve Your Audience Engagement?

Increase audience engagement with your content.

Many businesses jump into the content marketing world, but few get past one of the most basic yet important steps: figuring out what content to create. The natural answer is […]

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How to Transform Your Brand Into a Resource

Learn how to transform your brand into your resource.

You can track success in content marketing in different ways. People can support your business by regularly buying products or services after discovering you through your content. Other people will […]

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SEO for Bing: A Beginner’s Guide

Learn SEO for Bing to improve your campaigns.

With the vast majority of the world’s digital marketing efforts directed at improving rankings on that king of all search engines, “search engine optimization” may as well be called “Google […]

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What You Need to Know About the Hierarchy of Needs in Your Content Marketing Efforts

Maslow's Hierarchy of Needs in your content marketing

Imagine having a magic tool in your hands that can help you direct your marketing communications in a way that speaks to your customers’ needs and inspires their confidence in […]

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Using Social Media to Reach a B2B Market

Learn how social media can target your B2B target market.

Reaching a business to business (B2B) market requires a distinct marketing approach with strategies and considerations that differ from those efforts for a business to consumer (B2C) market. Many businesses […]

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