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Category - Creative Spotlight

13 Easy-To-Use Copywriting Tips Based On Psychology

Psychology-based copywriting tips

Writing copy is tough. Writing persuasive copy is tougher. There is so much info out there on how to write copy, and most of it is contradictory. Some say to […]

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Working from a Distance: How to Handle Effective Online Business Communication

Online business communication

The modern business structure is changing. Where before, businesses housed most, if not all, of their employees in one space, contract and distance employees are now slowly but surely dissolving […]

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Is Your Content Alienating Your Audience?

Content alienating your audience

Content gives you a great way to connect with your audience. It can help you increase your audience, provide value, create engagement, and earn other benefits. But it has to […]

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How Content Converts To Sales: 3 Ways Of Using Content

Content converts to sales if created properly

Do you ever feel like you’re doing everything you can with your content, but it still doesn’t convert into sales? You are using all the latest tips and tricks, having […]

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6 Ingredients of a Winning White Paper

A winning white paper - what you need to know

White papers make the right impression for highly professional, business-to-business (B2B) marketers. However, they have more rules and pitfalls than a more casual content form, such as e-books. If you’re […]

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Making Complex Topics Digestible for a Mainstream Audience

How to make complex topics digestible

All too often, internet content can make the reader’s eyes glaze over because it’s too complex. Unfortunately, content like this can turn away your audience. While complex or technical content […]

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Reach vs. Engagement: Which Matters More for Your Business?

Reach vs engagement

Neither reach nor engagement can be ignored in online marketing, but many businesses get them out of balance. Being visible and getting seen is all well and good, but if […]

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Employee Advocacy for Social Media: The Pros and Cons

The Pros and Cons of Employee advocacy for social media.

When it comes to social media for businesses, employee advocacy is a challenging but valuable tool for added exposure and brand recognition. Put simply, employee advocacy is when a business […]

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7 Tips to Take Your PowerPoint Videos to the Next Level

Upgrade your PowerPoint videos

Thanks to the latest developments in technology and software, now every business is able to create various PowerPoint videos to engage with their audience and educate their customers. If you […]

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6 Reasons Why Your Company Needs Social Media

Is your company on social media?

Every day, millions of people tweet their thoughts, Instagram their vacations, pin their projects, and Snapchat their friends. When the use of various social media networks become so ubiquitous that […]

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