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Category - Cup of Copy

Tone vs Voice – What Is the Difference?

Tone vs voice

When putting together your brand’s content style guide or optimizing content for your audience, it’s important to know the difference between tone and voice. These two topics are distinct yet […]

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13 Easy-To-Use Copywriting Tips Based On Psychology

Psychology-based copywriting tips

Writing copy is tough. Writing persuasive copy is tougher. There is so much info out there on how to write copy, and most of it is contradictory. Some say to […]

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Content Writing: No, Not Everyone Can Do It

People love to say, “Oh, you write blog posts for a living? I could do that!” While writing is something most people do on a daily basis, even if it’s […]

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5 Tips for Excellent Listicles

A listicle is a combination between an article and a list. People love listicles because they’re easy to skim and they give readers a clear idea of their length. A […]

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Creating Understandable Content

Readers who can’t understand your content well won’t keep reading for long. If the articles in your blog are boring or confusing, they won’t attract people to your website or […]

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The Difference Between Content Writing Types

There seems to be a permeating myth that if brands can hit a magic content number, then they’ll be able to enjoy viral success and countless leads. This magic number […]

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10 Questions to Ask a Writer Before You Hire Them

Hiring a freelance writer isn’t exactly like hiring a new employee. It’s more like going on a first date. Instead of checking out their online profile, you’ll likely read their […]

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Short-form or Long-form: Which Should You Be Using?

One of the most heated debates within the content marketing industry centers around content length. SEO experts point to long-form as the superior content, while viral stars highlight their short-form […]

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Provocative Content: How Far Is Too Far?

The goal of your content is to capture attention and make readers think. Sometimes, you might strive to achieve this by producing provocative content. However, there is a line between […]

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Don’t Be a B-Word (We Mean Boring)

woman bored at her laptop

Your website can be informative and easy to navigate. You might have put countless hours into making sure it is both functional and useful to your audience. But if your […]

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