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Get startedIn a world of unlimited information, attention has become a limited commodity. Constantly bombarded with new information, we’ve become selective about what we spend our time on and what bits of information we consume. A post or a website page must really stand out to make us...
3 Oct 2018
Video content is all over the internet. You can’t help but see videos as you scroll through Facebook, and many instantly pop up when you land on particular websites. According to WordStream, 85 percent of the U.S. internet audience watches videos online. Needless to say, video content...
14 Aug 2018
Live television broadcasting first introduced us to the power of using suspense to captivate an audience. It showed that people, who otherwise would never watch a car chase, are willing to dedicate hours to watching that type of content when the events are unfolding in real time....
8 Aug 2018
If you are involved in marketing your business, or would like to engage with your audience better through visual posts, you need to know how to use infographics in your content marketing strategy, and make the most out of the tools available. Below you will find a...
31 Jul 2018
Written content pieces hold a lot of knowledge; they allow us to showcase the author’s expertise and to explain difficult concepts clearly. They also give users the information they are looking for, which not only helps complete a good user search query coming in from organic search...
9 Jul 2018
Visuals can considerably improve the impact of content. Pages that include visuals receive 94% more views and are more memorable than pages that only include text. This is a good reason by itself to beef up your visual content. Here are some ideas on how to include...
5 Jul 2018
The term “white paper” originated in 19th century Britain to describe an official government report. This authoritative and informative document relied on research data and proven facts to back up its claims. The white paper format has since been adopted by various fields as the ideal format...
7 Jun 2018
Choosing colors for your next design project can be challenging. Picking the right shade of a certain hue can influence customers’ reactions to your product or service. Some experts believe it can spark action, such as a purchase, and ultimately affect your bottom line. But with so...
6 Jun 2018
Content marketing has been exploding in popularity in recent years, and an entire industry has risen up around SEO. As time goes on, it seems like every business out there is trying as hard as it can to get a leg up when it comes to making...
24 May 2018
With the improvements in digital technologies has come the ability to give visual representation to complex ideas. One of the most effective visual representations in the marketing sphere is the infographic. These simple but powerful images can deliver important information to your target audience while reinforcing brand...
23 May 2018
Infographics present a collection of data visualizations in a meaningful way. Before you can begin putting together all the eye-catching design elements of the infographic, however, you must create your core collection of graphs, charts, and other data images. Fortunately, you don’t need an expensive suite of...
2 May 2018
Video content has become increasingly popular thanks to improvements in technology, data speeds, and unlimited data plans. Not only is video content entertaining, but it’s also a powerful marketing tool that you can’t afford to ignore. Short-form video provides a multitude of opportunities for creative social media...
12 Apr 2018