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Category - Guest Author

Stop Procrastinating: An 8 Step Guide to Publishing Content Consistently

Learn how to create content consistently with this 8 step guide

Content is one of the top three ranking factors in Google — and that shouldn’t be news to you.  If you are looking for a post about why content matters, […]

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Are Your Content CTAs Falling Flat? Here’s How to Fix Them

Improve your content CTAs that are missing the mark

You may think you’re ahead of the game by having a call-to-action (CTA) in your content, but the fact is, if it isn’t actually converting readers, then it’s basically the […]

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Ban Boring Content: How to Increase Engagement Using Multimedia Content

Increase engagement by banning boring content

The average American spends 24 hours a week online, according to a recent study by USC Annenberg. That means most of us currently spend approximately 1/7 of our life surfing […]

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6 Secrets to Actually Writing Better Content

Dialogue Box

How many times have you heard the key to a particular marketing strategy is “Just write better content!” If only it were so easy. Or maybe you have heard, “Write […]

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6 Visual Content Ideas to Accompany Your Blog Posts

Computer and Brain

Written content pieces hold a lot of knowledge; they allow us to showcase the author’s expertise and to explain difficult concepts clearly. They also give users the information they are […]

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Are Chatbots The Future of Content Marketing?

Bots

Content marketing can be traced back to the early 1700s, when Benjamin Franklin began printing Poor Richard’s Almanack in an effort to promote his printing business. For many years, most […]

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Are Slides and Presentations The Most Underappreciated Content Medium?

Computer Screenshots of Slides

PowerPoints have been around for decades, so it’s easy for us to take them for granted. But the fact remains that PowerPoints (and other slide or presentation tools, like Google […]

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Guest Blog Outreach Is DOA

Computer Screen

If guest blogging is a recurring component in your brand’s content strategy, you’ve likely noticed that the metrics just aren’t as strong as they used to be. In fact, if […]

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How to Integrate Podcasting Into Your Existing Content Strategy

Microphone

According to the Pew Research Center, about 40 percent of Americans ages 12 and older have listened to a podcast, and when they do, they have a high completion rate. […]

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How to Increase Organic Traffic With A Content Renovation [A Step-by-Step Guide]

Traffic and Cars

In the past few years, the way search engines analyze and rank content has shifted dramatically. Pumping out subpar content that offers little value doesn’t work, and it hasn’t for […]

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