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Category - Guest Author

6 Visual Content Ideas to Accompany Your Blog Posts

Computer and Brain

Written content pieces hold a lot of knowledge; they allow us to showcase the author’s expertise and to explain difficult concepts clearly. They also give users the information they are […]

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Are Chatbots The Future of Content Marketing?

Bots

Content marketing can be traced back to the early 1700s, when Benjamin Franklin began printing Poor Richard’s Almanack in an effort to promote his printing business. For many years, most […]

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Are Slides and Presentations The Most Underappreciated Content Medium?

Computer Screenshots of Slides

PowerPoints have been around for decades, so it’s easy for us to take them for granted. But the fact remains that PowerPoints (and other slide or presentation tools, like Google […]

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Guest Blog Outreach Is DOA

Computer Screen

If guest blogging is a recurring component in your brand’s content strategy, you’ve likely noticed that the metrics just aren’t as strong as they used to be. In fact, if […]

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How to Integrate Podcasting Into Your Existing Content Strategy

Microphone

According to the Pew Research Center, about 40 percent of Americans ages 12 and older have listened to a podcast, and when they do, they have a high completion rate. […]

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How to Increase Organic Traffic With A Content Renovation [A Step-by-Step Guide]

Traffic and Cars

In the past few years, the way search engines analyze and rank content has shifted dramatically. Pumping out subpar content that offers little value doesn’t work, and it hasn’t for […]

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How to Create a Daily Blog Writing Routine

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Often, the biggest struggle with writing content isn’t coming up with ideas; it’s actually sitting down and creating the content itself. Much like running or training for a marathon, getting […]

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16 SEO FAQs We Still Struggle to Understand [Infographic]

It is true that getting a lot of visitors to your site is important, but it won’t do a business much good if they are not the right visitors. In […]

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Video Content Drives Organic Traffic [Infographic]

There are many different ways that companies can use content marketing to increase traffic and drive revenue to their business. One of the most popular and successful ways is using […]

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B2B Content KPIs: What Are Your Startup’s Goals?

Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” […]

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