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Category - Internet marketing tips

4 Secrets to Crafting The Perfect Brand Story


Brands will have more difficulty coming across as genuine and building a human connection in their content marketing if they don’t have a logical, relatable backstory. Simply outlining what your […]

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Are Slides and Presentations The Most Underappreciated Content Medium?

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PowerPoints have been around for decades, so it’s easy for us to take them for granted. But the fact remains that PowerPoints (and other slide or presentation tools, like Google […]

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5 Reasons Why Your Anchor Text Should Never Be “Click Here”

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Crafting clickable hyperlinks is one of the hardest things to do when creating content. Even if you have killer ideas and phenomenal prose, if your links are lackluster, you won’t […]

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Content Marketing vs. Traditional Advertising: What’s the Difference?

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The purpose of marketing has always been to influence consumers to take action. In the past, marketers and businesses did it with print, television, and radio advertisements. However, times have […]

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How to Optimize Your Content

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You have your content marketing strategy in place. You’ve identified your digital advertising sources, and your social media posts are scheduled. All those great photos you captured at last week’s […]

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Content Tools for Analytics

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Using content tools for analytics is fundamental for analyzing and measuring your online marketing efforts. With the help of these tools, you can evaluate the performance of your online content […]

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Do SEO Keywords Need to be Exact in Content?

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Considering that SEO rules are generally just guesses, and that Google’s process constantly changes, let’s just say it’s hard to keep up. One area of confusion is whether you need […]

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Why Traveling Makes You a Better Marketer


Traveling gives people the opportunity to see new places, meet new people, and have fun. For many, it’s a chance to relax and recharge. But traveling is also an education […]

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Should Your Business Be on Snapchat?

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Social media platforms, such as Snapchat, can be game changers for businesses. They put companies in direct contact with current and potential customers. However, to be successful, you have to […]

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White Paper Release: How 10x Content Can Revolutionize Your Marketing Process

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In 2016, Rand Fishkin, co-founder of Moz, introduced the concept of 10x content. But what does that mean? From a high-level, it means brands need to create content that’s 10x […]

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