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Marketing

Scaling Content on the Razor Branding Podcast

What if we lived in a world where commodified content didn’t dominate online marketing? What if people would pay a premium for premium content and...

CopyPress

Marketing How To Find and Build a Relationship With Your Target Audience

Finding and understanding your target audience is a major part of running a successful content marketing campaign. Not only can it make your...

Customer persona profile building concept with marketing team collect clients info and user behavior data
Marketing Hyper-Personalization Marketing: Cute or Creepy?

Recently, Scott Clark of CMS Wire wrote an article discussing how personalized content online can become uncomfortable for the user. You might wonder...

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Marketing Outbound Links: Are They Important for SEO?

External outbound links are a crucial factor in your content’s search engine optimization (SEO) and ranking. In fact, Databox conducted a study in...

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Marketing 7 Tips For Creating Impressive B2B Content Marketing

Business-to-business (B2B) companies often use content to generate new clients by enticing other companies in their industry to partner for services. If the...

People working on and creating content on a computer.
Marketing Why Is High-Quality Content Important?

This week, Forbes released an article by Kara Taylor, who talks about why businesses’ content strategies need high-quality content. Taylor uses her experience...

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Marketing 5 Ways To Get a More Targeted Email Subscriber List

Your email subscribers list can make or break the success of your email marketing campaign. You can have the best copy, engaging calls-to-action...

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Marketing How To Solve 5 Data Issues for Campaign Managers

For being so small, “data” can be such a heavy word. It’s packed with potential knowledge, but it carries the stigma of being...

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Marketing Google’s New E-commerce SEO Guide

Google recently released a new guide to help e-commerce websites improve their search engine optimization (SEO). Using this guide, business owners can help their...

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Marketing Content Curation vs. Content Creation: What’s the Difference?

There are many strategies a business can use when it performs content marketing. Whether it’s crafting weekly blogs or creating animated videos, there’s...

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Marketing 4 Tips for Creating Evergreen Content

Evergreen content is content that stands the test of time. Essentially, if someone reads your article three or five years in the future,...

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Marketing 5 Tips for Building a Strong Email Marketing List

Email marketing is one of the most effective ways to tell people about your business. From newsletters and blogs to promotional materials, you...