Marketing

Marketing in the process of promoting and selling your products and services to a target audience. Whether you’re making a hard sell with advertising or you’re attracting your audience more subtly with content marketing, getting your brand name, products, and services out in the world helps grow your company and increase your sales.

black and white logo of the razor branding podcast with a picture of copypress founder dave snyder to the right
Marketing

Scaling Content on the Razor Branding Podcast

What if we lived in a world where commodified content didn’t dominate online marketing? What if people would pay a premium for premium content and...

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white hand holding a cell phone with a calculator open on the screen over a manilla envelope with items inside to represent the percentage of revenue spent on a marketing budget
Marketing What Percentage of Revenue Should You Spend on Marketing?

How often do you think about your marketing budget? Does your team find itself running out of cash flow quickly and having to scrimp and save throughout the year? Or is your team rolling in dough and trying to find new ways to spend your surplus? In...

24 Feb 2023

black and white logo of the razor branding podcast with a picture of copypress founder dave snyder to the right
Marketing Scaling Content on the Razor Branding Podcast

What if we lived in a world where commodified content didn’t dominate online marketing? What if people would pay a premium for premium content and low-quality, contextless content disappeared? This isn’t just a dream anymore. It’s our current content marketing and SEO reality. Recently, our founder and CEO, Dave...

25 Oct 2022

CopyPress Inbound sponsor official media banner announcing the Inbound Marketing Conference 2022.
Marketing What to Expect at the INBOUND22 Digital Marketing Conference

The team at CopyPress is heading to the INBOUND digital marketing conference in Boston. It’s our first time attending, both in-person and virtually, and we couldn’t be more excited! This marketing event is one of the largest of its kind, and from September 7 to 9, it’ll...

2 Sep 2022

analytics program on computer
Marketing How To Use Google Analytics to Improve Your Content Marketing

If you’ve visited your Google Analytics dashboard lately, you’ve likely seen a message at the top of the screen telling you to make the switch to the latest version, Google Analytics 4 (GA4). That’s because Universal Analytics (UA) is going to be a thing of the past....

19 May 2022

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