Marketing
What if we lived in a world where commodified content didn’t dominate online marketing? What if people would pay a premium for premium content and low-quality, contextless content disappeared? This isn’t just a dream anymore. It’s our current content marketing and SEO reality. Recently, our founder and CEO, Dave...
25 Oct 2022
The team at CopyPress is heading to the INBOUND digital marketing conference in Boston. It’s our first time attending, both in-person and virtually, and we couldn’t be more excited! This marketing event is one of the largest of its kind, and from September 7 to 9, it’ll...
2 Sep 2022
Do you think before you click? What makes you decide to trust links sometimes and ignore others? The psychology behind link trust can help you better understand how to structure and share your content to increase confidence in your brand and company. What Is Link Trust? Link...
29 Mar 2022
If you run a marketing agency, you understand the importance of meeting your client’s needs. Though a lot of agencies try to offer all of their services in-house, sometimes it’s necessary to outsource projects or tasks to other businesses. In fact, outsourcing your agency’s services to meet your...
12 Mar 2022
You’ve declared marketing as your college major. Now what? Aside from listening, studying, and showing up for class, there are some things you can do to make sure you’re prepared for more than just acing tests. Engaging in some of these practices can help you apply the...
2 Feb 2022
Finding and understanding your target audience is a major part of running a successful content marketing campaign. Not only can it make your marketing strategies more effective, but it can also provide you with information to help your business succeed. If you’re hoping to start or improve...
22 Dec 2021
Recently, Scott Clark of CMS Wire wrote an article discussing how personalized content online can become uncomfortable for the user. You might wonder if this is a blow-off topic, especially when hyper-personalization for things like email lists and recommended online content is so widely used and encouraged...
18 Dec 2021
External outbound links are a crucial factor in your content’s search engine optimization (SEO) and ranking. In fact, Databox conducted a study in 2019 where over 25% of SEO experts agreed external linking is one of the most important SEO factors. That means you want other domains...
24 Nov 2021
Business-to-business (B2B) companies often use content to generate new clients by enticing other companies in their industry to partner for services. If the created content isn’t engaging, it can make their campaigns more challenging. Last week, Katy French published an article on Business 2 Community that mentioned five tips...
22 Oct 2021
This week, Forbes released an article by Kara Taylor, who talks about why businesses’ content strategies need high-quality content. Taylor uses her experience and knowledge to give companies a lot of helpful information to improve their content marketing and brand awareness. In this blog, we’ve given you...
15 Oct 2021
Your email subscribers list can make or break the success of your email marketing campaign. You can have the best copy, engaging calls-to-action (CTAs), and eye-catching graphics, but if they’re not appearing in the right inboxes, they’re not doing their job. Getting a good, targeted list of...
13 Oct 2021
Google recently released a new guide to help e-commerce websites improve their search engine optimization (SEO). Using this guide, business owners can help their site reach a top ranking in search results and allow customers to find their company more easily. Now, SEO and excellent copy are not...
1 Oct 2021
