The Different Types of Influencers

The Different Types of Influencers

When it comes to marketing, nothing is as explosively effective as reaching out to influencers. While it helps to drip in leads through a targeted advertising campaign for your content, this rarely leads to dramatic returns and is better for gradual, slow growth. More...

How to Get Leads with Content Marketing

Leads are individuals who have qualified themselves in some way as more likely to buy from you than the average person, which is why they are more difficult to attain than raw traffic. Content marketing is one of the most consistently effective and reliable methods of...
How to Use Keywords in Your Writing

How to Use Keywords in Your Writing

SEO has come a long way since the early 2000s. Where it was once easy to rank websites on the first page of Google by shoving keywords into the bottom of a webpage, or throughout the text in an unnatural way, Google’s algorithm now respects and rewards sites...
How Digital Marketing has Changed

How Digital Marketing has Changed

The content marketing industry and digital marketing sphere have changed quite a bit over the past decade, and there’s no sign of the change stopping. Take a look at the history of digital content marketing, as well as where it’s heading in the next few...