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Category - Search Engine Optimization

Optimizing Images in Content for Google Image Search

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Images can bring life to an otherwise visually drab piece of content. More often than many marketers realize, images can also draw users to their website. In fact, research reveals […]

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5 SEO Tactics That Are Overlooked

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Updating websites is one of the most important tasks any company can do. Whether it’s adding a blog article, uploading photos from a company event, or creating a new page […]

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10 Technical Mistakes That Are Hurting Your SEO Results

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Many components contribute to a high search engine optimization (SEO) ranking. The technical side, although just one piece of the puzzle, is a crucial piece. Think of the technical side […]

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Looking at the Current Online Marketing Ecosystem


The content marketing sphere is projected to become a $300 billion industry by 2019. Where traditional marketing efforts used to reign, online content marketing has begun its domination of the […]

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The New Length of Meta Descriptions

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In a never-ending effort to improve search engine results for its users, Google has recently adjusted the length of page descriptions or “snippets.” This has increased the potential character limit […]

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Google’s Page Speed Update

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When you want to make your brand as visible as possible, staying on top of the latest search engine optimization (SEO) strategies is essential. Google’s January 2018 announcement regarding updates […]

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6 Things Forgotten in SEO Optimization

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Search engine optimization goes beyond choosing your keywords and scattering them throughout the content. Solid SEO is about smart placement of your most important words and phrases so search engines […]

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Content Marketing Completes the SEO Puzzle

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Content marketing and SEO are often approached as two separate departments or skills. If you segregate these two entities, you’ll find that your content performance tends to fall just short […]

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6 Tips for Content Marketing Success

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Many marketing professionals want to create great content and know they need to create great content to succeed. However, content marketing success eludes them. No matter what they seem to […]

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Hold the Stuffing: How to Properly Implement Keywords Into Your Content


In a sea of content, standing out among the pack is most marketing writers’ ultimate goal. While you can achieve this by creating engaging, interesting, and shareable content that is […]

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