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Category - Search Engine Optimization

5 Common Misunderstandings That Can Sabotage Your SEO

Overcome these common misunderstandings that sabotage your SEO strategy

SEO (search engine optimization) can be an intriguing, exciting, and rewarding addition to your online content marketing. For many businesses, it cannot be ignored. The ability to draw in your […]

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A History of SEO and Current Algorithm Tips

Discover the history of SEO

An understanding of search engine optimization (SEO) is necessary to adapt to the ever-changing technological times. Google updates its algorithm as many as 500-600 times each year. While each change […]

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The Importance of Title Tags

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Title tags are a relatively small side of content marketing and SEO, but they have an echoing effect on many parts of your website visibility. If you’re not clear on […]

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How to Get More Out of Your SEO Strategies

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From social media-supported content marketing campaigns to organic website visits, SEO is the system that irrigates each of your business’s traffic-based online goals. Sadly, SEO is such a popular topic, […]

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Don’t Panic if You’re Losing Traffic — Try These 4 Things

If you're losing traffic, here might be why

The purpose of online marketing is to draw traffic to a destination, most often the marketer’s website. The process of advertising and marketing to draw in traffic and converting that […]

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The Power of Internal Links

Internal links are just as powerful as external links.

When you hear the term links, you generally think about links that you create in your web content to external resources. Talk of link-building strategy often revolves around establishing links […]

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How to Create the Right Visibility Strategy

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Brand visibility can have an enormous impact on your marketing strategy’s success. As visibility improves, more people recognize your brand. They become more likely to remember your business when they […]

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The Future of Voice Search

If you’re in the content marketing game, it’s easy to wonder about voice search, how it’s growing, and what it could mean to online marketers. Take a look at how […]

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How to Supplement Your Content with Links

You’ve heard about how a good image can be the cherry-on-top to already high-quality content. You know that keywords will earn your page a higher Google ranking. But did you […]

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Google Algorithm: Everything You Need to Know

Open a new tab, go to Google, and type in the core subject around which your business revolves (e.g., “travel in Washington state”). Go ahead; I’ll wait. Can you find […]

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