SEO

All About Helpful Content: The Latest Google Update

Google’s Helpful Content update is scheduled to release sometime this week, and it’s causing waves in the digital marketing space. This is the...

CopyPress

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SEO Family Tree: How Are SEO and SEM Related?

Ranking and appearing on search engine results pages (SERPs) is a primary goal for digital marketing. Search engines are often the first locations...

SEO Entities and Entity Search: The Future of SEO?

Understanding which search engine optimization (SEO) strategies are most important for your content marketing campaign is a hard task; especially when the guidelines...

SEO What Is Metadata and How Does It Help With SEO?

You might have heard the definition for metadata is “data about data,” or something similar. But that’s a confusing definition and it doesn’t...

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SEO How To Rebrand Your Business Without Affecting SEO

Rebranding is an excellent way to create a new and attractive business persona for your target consumers. Unfortunately, rebranding often means creating a brand...

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SEO SEO vs PPC: When To Use Each Marketing Strategy

PPC and SEO are two acronyms you see a lot in the digital marketing field. Not only do the two provide varying strategies...

Learn about the differences between Bing vs. Google SEO and how optimizing for both can help your overall content strategy, Bing vs. Google SEO
SEO Bing vs. Google SEO: What’s the Difference?

We at CopyPress, and a lot of other marketing companies and professionals, talk a lot about Google SEO. We’ve got a good reason. Google...

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SEO Types of Authoritative Backlinks

A backlink is an external link that someone adds to their website, which leads to your own. These are a great way to boost your website’s...

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SEO What’s in a Name?: Parts of a URL Structure

URLs help people find information on the internet. They’re also how search engines, like Google, understand what your web pages are about. Learning...

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SEO 5 SEO Best Practices for Shopify Users

Search engine optimization (SEO) is one of the most affordable, and most impactful strategies for pulling organic traffic to your Shopify store. The better your...

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SEO Should Your Company Engage in SEO for Homebuilders?

When you think about search engine optimization (SEO) you likely think about the marketing industry. But any company in any industry that wants...

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SEO DuckDuckGo Hit 100 Billions Searches: Should You Care?

DuckDuckGo recently announced on Twitter that its search engine hit 100 billion searches. That’s a huge milestone for the company, which has seen its...