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When it comes to social media for businesses, employee advocacy is a challenging but valuable tool for added exposure and brand recognition. Put simply, employee advocacy is when a business […]
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Aaron is a freelance copywriter and editor specializing in e-commerce, business development, and content marketing. He enjoys finding ways to help organizations develop lasting relationships with their audience.
View all posts from Aaron ZellerEvery day, millions of people tweet their thoughts, Instagram their vacations, pin their projects, and Snapchat their friends. When the use of various social media networks become so ubiquitous that […]
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Every so often, there is an incident with Facebook that reminds us of an important truth: Despite being the largest social media website and a great resource, the site is […]
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Heather Hardy is a freelance writer that specializes in real estate, travel, and digital marketing trends. She enjoys navigating the digital world and creating content that is engaging and useful.
View all posts from Heather HardyReaching a business to business (B2B) market requires a distinct marketing approach with strategies and considerations that differ from those efforts for a business to consumer (B2C) market. Many businesses […]
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Michael Walton is a freelance writer, editor, and novelist dedicated to delivering engaging content that satisfies readers' needs and leaves them wanting more. When he's not writing content, you may find him writing novels, writing about writing, reading, or hiking in the beautiful Rocky Mountains.
View all posts from Michael WaltonLive video streaming hasn’t been around very long, but it’s already hard to imagine social media without it. Gamers stream their video game sessions on Twitch, celebrities make announcements on […]
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Heather Hardy is a freelance writer that specializes in real estate, travel, and digital marketing trends. She enjoys navigating the digital world and creating content that is engaging and useful.
View all posts from Heather HardyLinkedIn is often the forgotten social media platform. Although business-focused, it’s still considered to be a type of social media. Perhaps the biggest difference when comparing LinkedIn to other social […]
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Social media marketing might seem like it’s better suited to national and international businesses, but social media makes it incredibly easy to advertise to local customers. Instagram is one of […]
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Social media is an essential outlet for building your community, generating leads and sales, and growing your business. But what if your social media posts just aren’t driving the engagement […]
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With 2.23 billion monthly active users, Facebook is undoubtedly a marketing goldmine. However, with all the changes it has undergone lately, businesses and marketers are finding it increasingly difficult to […]
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Ephemeral content is currently one of the biggest content marketing buzzwords. In a world where most marketing efforts are focused on creating content that can generate engagement for a long […]
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Click to BecomeA CONTENT MASTER
The Do’s and Don’ts of Brand Guidelines
10 Myths and 1 Truth About Content Marketing
Making Complex Topics Digestible for a Mainstream Audience
Reach vs. Engagement: Which Matters More for Your Business?
Employee Advocacy for Social Media: The Pros and Cons