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Category - Social media

5 Reasons LinkedIn is a Great B2B Marketing Platform

LinkedIn can be a great B2B marketing platform for your campaigns.

LinkedIn is often the forgotten social media platform. Although business-focused, it’s still considered to be a type of social media. Perhaps the biggest difference when comparing LinkedIn to other social […]

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Instagram for Local Business Marketing

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Social media marketing might seem like it’s better suited to national and international businesses, but social media makes it incredibly easy to advertise to local customers. Instagram is one of […]

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8 Copywriting Tips to Level Up Your Social Media Strategy

Use these copywriting tips to boost your social media campaigns

Social media is an essential outlet for building your community, generating leads and sales, and growing your business. But what if your social media posts just aren’t driving the engagement […]

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How to Overcome Facebook’s 2018 Algorithm Update

Overcome Facebook's 2018 algorithm update with these tips

With 2.23 billion monthly active users, Facebook is undoubtedly a marketing goldmine. However, with all the changes it has undergone lately, businesses and marketers are finding it increasingly difficult to […]

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What Is Ephemeral Content?

Discover what ephemeral content is and how to use it properly.

Ephemeral content is currently one of the biggest content marketing buzzwords. In a world where most marketing efforts are focused on creating content that can generate engagement for a long […]

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How to Create the Right Visibility Strategy

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Brand visibility can have an enormous impact on your marketing strategy’s success. As visibility improves, more people recognize your brand. They become more likely to remember your business when they […]

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Is Your Audience Hanging Out At These 11 Niche Social Media Platforms?

Some businesses in a growth stage will find it better to spread their roots wherever they can, and try social media sites beyond the common choices, such as Facebook, Twitter, […]

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Facebook Marketing: Everything You Need to Know

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Facebook is the most popular social media platform and a key pillar of marketing success. Consumers use Facebook to research products and services, get recommendations from friends, and follow their […]

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Social Media ROI: How to Track Your Campaigns

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Today we live in a golden age of mass communication. Instant access to anywhere around the globe means that massive amounts of nearly limitless information can be transmitted for practically […]

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YouTube Best Practices 101

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YouTube is a powerful tool for connecting with your customers. From candid interviews with the CEO to compilations of video from the field, YouTube is the ideal option for filming […]

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