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Category - Social media

Employee Advocacy for Social Media: The Pros and Cons

The Pros and Cons of Employee advocacy for social media.

When it comes to social media for businesses, employee advocacy is a challenging but valuable tool for added exposure and brand recognition. Put simply, employee advocacy is when a business […]

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6 Reasons Why Your Company Needs Social Media

Is your company on social media?

Every day, millions of people tweet their thoughts, Instagram their vacations, pin their projects, and Snapchat their friends. When the use of various social media networks become so ubiquitous that […]

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How to Protect Your Brand on Social Media

Protect your brand on social media.

Every so often, there is an incident with Facebook that reminds us of an important truth: Despite being the largest social media website and a great resource, the site is […]

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Using Social Media to Reach a B2B Market

Learn how social media can target your B2B target market.

Reaching a business to business (B2B) market requires a distinct marketing approach with strategies and considerations that differ from those efforts for a business to consumer (B2C) market. Many businesses […]

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5 Creative Ways to Utilize Social Media Live Video

Creative ways for social media live video

Live video streaming hasn’t been around very long, but it’s already hard to imagine social media without it. Gamers stream their video game sessions on Twitch, celebrities make announcements on […]

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5 Reasons LinkedIn is a Great B2B Marketing Platform

LinkedIn can be a great B2B marketing platform for your campaigns.

LinkedIn is often the forgotten social media platform. Although business-focused, it’s still considered to be a type of social media. Perhaps the biggest difference when comparing LinkedIn to other social […]

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Instagram for Local Business Marketing

Phones and Instagram Icon

Social media marketing might seem like it’s better suited to national and international businesses, but social media makes it incredibly easy to advertise to local customers. Instagram is one of […]

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8 Copywriting Tips to Level Up Your Social Media Strategy

Use these copywriting tips to boost your social media campaigns

Social media is an essential outlet for building your community, generating leads and sales, and growing your business. But what if your social media posts just aren’t driving the engagement […]

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How to Overcome Facebook’s 2018 Algorithm Update

Overcome Facebook's 2018 algorithm update with these tips

With 2.23 billion monthly active users, Facebook is undoubtedly a marketing goldmine. However, with all the changes it has undergone lately, businesses and marketers are finding it increasingly difficult to […]

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What Is Ephemeral Content?

Discover what ephemeral content is and how to use it properly.

Ephemeral content is currently one of the biggest content marketing buzzwords. In a world where most marketing efforts are focused on creating content that can generate engagement for a long […]

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