Social Media
When you think of social media for business, LinkedIn may not be the first platform that comes to mind. But it can be a critical place to have a presence if you’re looking to hire new employees, establish your company as a thought leader in its industry, or increase...
26 Jan 2022
Recently, Scott Clark of CMS Wire wrote an article discussing how personalized content online can become uncomfortable for the user. You might wonder if this is a blow-off topic, especially when hyper-personalization for things like email lists and recommended online content is so widely used and encouraged...
18 Dec 2021
There are many types of content writing you can use to promote your business and the products or services it offers. But it’s important to know which one is right for your brand and industry. When you use the right type of written content in your marketing,...
17 Dec 2021
Learn about Facebook's rebranding to Meta and how it may affect business and marketing interactions within the company's family of apps.
2 Nov 2021
Social media marketing is an important strategy for brand recognition. According to GWI, 54% of social media users research products on these platforms. HubSpot says each user spends an average of two hours and 25 minutes on social media every day. If you’re not active online, you’re...
6 Oct 2021
Whether you love using social media in your marketing strategy or you see it as a necessary evil, we all know it’s important. It helps with audience exposure, customer connections, and advertising. Recently, app analytics platform App Annie released its “Evolution of Social Apps” report to show how social...
8 Sep 2021
There’s an old saying that the only constant in life is change. Well, the same goes for social media. Most popular sites and apps have gone through lots and lots of feature updates to get to where they are today. There have been plenty of additions and...
10 Aug 2021
On Monday, Variety announced that Reddit, a well-known social media site, hired Timo Pelz to be their new head of business marketing. Before taking this position, Pelz worked for Facebook and Instagram for eight years to develop their business marketing department. Though the strategies for marketing on Reddit, Facebook, and...
4 Aug 2021
Google announced Wednesday that it’s adding new features to its restaurant reviews on Google Maps. Originally, customers could leave up to a five-star review, a small blurb about their experience, and a picture, if they felt inclined. But soon, they’ll be able to add even more details. What’s New?...
22 Jul 2021
Anyone who’s ever used Twitter—personally or professionally—knows that it can be both an amazing resource and a complete nightmare to use and navigate. Sure, Twitter lets you give and receive instant updates to a captive audience. With hashtags, you can track news, trends, and even gossip with...
22 Jul 2021
In April of 2020, the unemployment rate in the U.S. rose 10.3% (from 4.4%) to 14.7% within the span of 30 days. This was the largest month-to-month increase in the history of unemployment data in this country, which goes all the way back to January 1948. Over...
26 Apr 2021
LinkedIn has forever been the place for business professionals to create connections and nurture relationships. Especially during the past year – in the wake of coronavirus – it has helped its users stay connected without the need to meet face-to-face. With an ever-growing number of remote jobs...
13 Apr 2021
