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Category - The Marketing Minute

Marketing Minute: PricewaterhouseCoopers’ Debacle at the Oscars

I know what you’re thinking, “another marketing column about a celebrity awards show!?” Yes, I’m doing another column after an event that happened at a celebrity awards ceremony. This time […]

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The Marketing Minute with Derek Miller: Uber Customers Revolt

Uber is trending right now, and not in a good way. The #DeleteUber hashtag has likely popped up on your newsfeed. Here’s why. President Trump’s executive order blocking travel into […]

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The Marketing Minute with Derek Miller: Meryl Streep’s Golden Globe Speech

There I was, sitting with our marketing team brainstorming content ideas for 2017. “What can we do differently to increase traffic to our website?” said Jen, our head of marketing. […]

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