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The end of the 2013 is nigh and that means one thing for most companies: a marketing budget dump in Q4. If you don’t use it, you lose it, so why not get in the holiday spirit and put a cause marketing plan into play.
According to CauseMarketingForum.com Cause Marketing can be defined as the following:
“Cause Marketing encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.”
This is not to be confused with Corporate Philanthropy (donations without the anticipation of corporate gain) or marketing performed by nonprofit and public organizations to impact the behavior of our society, such as the Tobacco Free Florida commercials seen on television.
In case you missed Dave Snyder’s post on How We Approached Our October Marketing Budget, here’s a recap. October was Breast Cancer Awareness month, but we got a little bit of a late start so CopyPress was and still is pink.
Not only did we turn the homepage and website pink to promote awareness we also put up a huge chunk of our marketing spend for breast cancer research.
“Our goal is to spend $10,000. All we ask is that marketers help us out by signing up for our private beta and keep us from wasting the money on marketing and send $10 for every sign up to an amazing cause.”
– Dave Snyder and the Marketing Team
We took our commitment to PubCon and during those two days our team garnered 150 new signups for our beta software, and to date we have raised $6,000.00 for breast cancer research. By the way, our pledge is almost over, so before it’s too late go ahead and sign up for our software beta trial and raise some money for breast cancer research.
As much as I love talking and writing about CopyPress and our philanthropic efforts, here are a few notable Cause Marketing campaigns in play right now.
If you’re a really small company and don’t have time to muster a full blown Cause Marketing plan, look into Corporate Philanthropy. Follow the lead of these examples:
There are many good reasons to kick off a Cause Marketing campaign before the year ends, here are just a few:
No matter how big or small, or rich or poor your company is, get in the spirit of the season and give, give, give!