Choosing an Infographic Style: Chain Reactions

Michael Walton


June 29, 2017 (Updated: May 4, 2023)

If you’re new to the world of infographics, and even if you’ve been around the block a few times, you’ve probably realized there’s more variety to choose from than you previously thought. Finding the right infographic style can sometimes feel like shopping for a new car. They all have a similar purpose, but the myriad extra features make it difficult, and often stressful, to find the right fit for you.

The key to finding the right infographic style lies in establishing its purpose prior to making any final decisions. Are you looking to educate viewers of the infographic? Or is it more for humorous, entertaining purposes? The answers to those questions will guide your journey to finding the right infographic, just like establishing why you need a new car will help make the decision easier. Once you’ve established your purpose, you’re ready to seek out an infographic style that meets your needs.

This article will focus on Chain Reaction Infographics, also known as Flow Chart Infographics, and why they may be the perfect infographic for your marketing strategy.

What Are Chain Reaction Infographics?

What sets Chain Reaction Infographics apart from their cousins in the digital media family? These infographics act as a flow chart that leads viewers from point A to point B. Readers begin at a certain point, which often involves a question that gets the ball rolling. Viewers answer that first question, and depending on their answer, this infographic style guides them to more questions and answers until they eventually reach point B.

Chain Reaction Infographics are really focused on detailing cause and effect, hence the name. They illustrate how one decision leads to another, and how those consequences affect future choices. Chain Reaction Infographics will vary in nature, from educational to humorous, but they each work the same way: by leading viewers through an experience.

Strengths of Chain Reaction Infographics

Chain Reaction Infographics transform content into an experience. Sure, you could get across the same information in a paragraph of copy on your website, but a Chain Reaction Infographic takes the reader on a journey that forces them to become involved and invested. It draws viewers in by causing them to make decisions that impact the outcome of their experience. That helps consumers feel in control, which can help them make choices that will benefit them and your business.

Chain Reactions also have the potential, if that’s their intended purpose, to expose viewers to certain services and products that your business provides. Your infographic can lead them through a series of issues they may have been experiencing, and then guide them to the end of the road, where your service or product sits as the solution to their problems. It’s a fun, unique, and powerful way to market yourself.

Finally, Chain Reaction Infographics also have the potential to introduce new clients to your business. If used correctly and designed carefully, your infographic can connect new information and solutions to the previous experiences and knowledge of potential clients. Doing so not only presents your business as the solution to problems, but it also helps you be the answer to questions new clients may have been looking for.

Tips for Designing Chain Reaction Infographics

You can’t go wrong using a Chain Reaction Infographic, but how are you going to create one that captures all the strengths mentioned previously? Before you get into the designing process, make sure you have your audience nailed down. As in any marketing endeavor, these infographics are being aimed at a certain group of people. If you don’t have a mark to hit, then you’ll definitely miss.

Once you have your audience established, decide the tone of your infographic. Will it be a serious solution to important problems? Or are you looking to make your audience laugh with relatable, lighthearted content? Your tone will shape everything from colors to the voice of the copy to the general path of your chart.

While designing your Chain Reaction, take the chance to integrate your brand. Because infographics provide both visual and written content, they become a great opportunity to display your brand. Use an infographic to illustrate how you feel and what you’re all about. Doing so will establish your presence, set you apart from other brands, and increase familiarity among consumers.

Viewers look at an infographic because it’s quick to read through. They may take just as short a time to read a paragraph of copy, but something about an infographic makes it easy to absorb and quick to grasp. Include whatever relevant information you need, but do so in a concise, catchy manner that entertains and informs at the same time.

Don’t forget to use the visual medium to your advantage. There’s nothing wrong with a simple, straightforward flow chart, but maybe you’re a flower company and you want your flow chart to guide the reader along the edges of a daisy. Do it! Make it interesting, but also clear and easy to understand.

Before you send off your design for its finishing touches, make sure it’s shareable on social media. What will motivate people to spread the word about your infographic? If you can draw people in using your killer design, you’ll be able to reach more potential clients and improve conversion.

An Example: I Want to Make a Short Film

I Want to Make a Short Film Infographic

Image via

This infographic, created by Canal+, a European entertainment business, is a great example of a strong Chain Reaction Infographic. It knows its audience: someone who wants to make a short film. It clearly guides the reader through the filmmaking process with simplicity and character. And at the end, all positive roads lead straight to Canal+, who offers to distribute the short film that this infographic has helped viewers create.

Choosing and designing a great infographic is a difficult but rewarding process. If done right, a Chain Reaction Infographic will help you bring your brand into the spotlight.

On the other hand, you may not think that a Chain Reaction Infographic style will fulfill your needs. In that case, check out some other varieties of great infographics.

Author Image - Michael Walton
Michael Walton

CopyPress writer

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