Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured last week:

Tools to Follow Your Competitors and Form a (Better) Content Plan

As any marketer will tell you, keeping abreast of your competitors’ progress will help you become more successful. This same mentality can be applied to running a successful website. Here are some helpful tools that content marketers can appreciate adding to their tool belt. […]

Did you miss anything on the blog last week? We also recap the best-of CopyPressed from the week before:

3 Reasons Native Advertising Could Replace Guest Blogging by 2016

Official FTC recognition and adoption by The New York Times leaves no doubt in my mind: 2014 is native advertising’s break-out year. Concurrently, the Google Oracle stuck a fork in guest blogging and declared it dead. Coincidence? […]

Lead Generation on Twitter — It Can Be Done!

Some companies are finally starting to grasp the importance of social media marketing, while other late adopters are still behind in this constantly growing reality. Last week, I listened to a webinar led by Anne Mercogliano, Kipp Bodnar, and Amanda Felson […]

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We wrap up the newsletter with the most recent Fresh Pressed which has a round-up of what’s interesting and relevant to content marketing on the web.

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