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Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured last week:
Crowd-sourcing as a buzzword has almost become synonymous with engagement. In theory, all you have to do is ask your community to come up with something awesome, do a little work to build great content, or vote on ideas that your company might even use. […]
Did you miss anything on the blog last week? We also recap the best-of CopyPressed from the week before:
Shopping cart abandonment rarely happens in a physical store, but is a common issue in eCommerce. Web users are fickle and easily distracted, and it takes much less effort to abandon a purchase than it does to complete one. […]
It is critical to create content that appeals to your various audiences, meets their needs, and converts to sales. I have written about client research many times, but today I am going to discuss using your clients to gather data for future content ideation. […]
We wrap up the newsletter with the most recent Fresh Pressed which has a round-up of what’s interesting and relevant to content marketing on the web.