Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago:

Walking the Reactive Marketing Tightrope

“Easier said than done,” when applied to reactive marketing, is an understatement. Whether the event is a celebrity meltdown, historic moment, natural disaster, or all of the above, marketers are trained to react with social media posts and other forms of content.[…]

Did you miss anything on the blog last week? We also recap the best-of CopyPressed from the week before:

Content Marketing 2014: What Google Will Want and How You Can Deliver

The SEO community certainly has been through a lot in the past 12 months. We’ve powered through some of Google’s toughest Penguin updates, embraced new innovations like deep learning and conversational search, and held our breath at the announcement of Hummingbird.[…]

Learn from Their Mistakes: Cause Marketing Gone Wrong

Throughout the year – and particularly during the holiday season – businesses that utilize marketing efforts for the betterment of a community can make a huge difference.  They have a large reach and can raise potentially unlimited awareness and funds.[…]

We wrap up the newsletter with the most recent Fresh Pressed which has a round-up of what’s interesting and relevant to content marketing on the web.

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