Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago:

The Content Marketer’s Guide to Press Releases

PR practitioners have won in the SERPs. A quick search asking “Is the press release dead?” returns several articles defending press releases and advocating for their use in modern media. The press release is alive and well – when used correctly. Here’s a guide for content marketers looking to distribute a release.

Did you miss anything on the blog last week? We also recap the best-of CopyPressed from the week before:

4 Ways to Use Analytics & Benchmarking to Optimize Your Content Marketing Strategy

Have you ever struggled wondering what content you should write for your site? Are you using data from your analytics program to help tailor the content you create? Are you evaluating the effectiveness of that content to help guide your strategy? […]

Guest Author: Denizen Vs Citizen – Which One Are You?

CopyPress CEO Dave Snyder has time and time again made reference to the end of spammy guest authors. He has cleverly pointed out the difference between a “guest” and a “contributor”. Last time I heard him speak at a function […]

We wrap up the newsletter with the most recent Fresh Pressed which has a round-up of what’s interesting and relevant to content marketing on the web.

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